Sustainable Talks with N&N

In this talk you will learn at what you should pay attention if you want to make a sustainable brand and a sustainable design. Silvia started to work on sustainable design since 2009 and she build up something special: an holistic approach that goes beyond the marketing campaigns. One of our best talk ever, super inspiring with a great knowledge that really goes into the detail of the issue. Thank you Silvia

Starting from a waste material (leather skin) using another waste to make the tanning. This is a great example of a real circular product. A new way to tan leather with the waste of the olive trees. We are used to Chrome tanning, vegetable Tanning and lately to Chrome free tanning that is not always more sustainable. This new method it seems to have all the characteristic of all the above. In this case you do not need to look for leather alternatives materials because they will have or bigger impact (petrol) or/and a shorter life. In this talk, Thomas, not only share with us his view on leather, circularity and sustainability but gives us more details on this product.

Black dyes are is the most used color and it is mostly synthetic (petrol base). This talk with the funder of Nature Coatings bring us into a natural way of making black dyes from WOOD WASTE.

Everybody talks about circularity in the fashion industry, but what does it exactly means? Is the fashion industry circular? How can we make a profitable business model with circularity? Thanks to Elena Ferrero to share with us her project, Re4circular, that is looking into digitise the sorting process of recycling clothes. Together with Sara Secondo they founded a female social start up, Atelier Riforma to solve the biggest issue that brands has: how to collect and sort old clothes? You cannot do it yourself, unless you are one of the 5 giant in the world, but even there you need to make sure to don't mix material compositions that won't be possible to recycle. Recycling companies are not always profitable in a sustainable way as the sorting process can be very time consuming. Technology need to help fashion and that's why we love this project Good luck Elena & Sara

Denim can be one of the most polluting material. This is why MUD jeans has born tackling the challenge of making this industry more sustainable. MUD Jeans is one of the first B Corp that not only reduce the environmental impact of the production process but also take care of the end of life of the product driving into a circular model. Doing this they save: -93% of water -73% of CO2 -51% biodiversity impact How can they do that? Post Consumer Recycled cotton, innovative technologies (as foam dyeing) and good chemical mangement are the key pillars for this shift of mindset. Yes, "recycle" become one of the most popular word in the last 12 months, but how can we collect enough old clothes and what we do with that? Accepting that not everything can be solved at once but pushing the boundaries makes the fashion industry closer and closer to the perfect set up What is the role and what are the limits of certifications? They need to support the fashion industry and the final customer to share the right message in an understandable way. Should it be done from an NGO or through a government regulation we don't know yet but there is still room to make the sustainable claims more understandable and clear. And of course we can't miss traceability, Regenerative farming and more... Thank you so much Laura Vicaria former CSR Manager MUD Jeans to push the boundaries to the next level and to share it with us.

IMPACT OF DENIM  If you are passionate about denim you can't miss this episode.  
Today we have the pleasure to have with us one of the biggest expert of denim from the brand side, Nicolas Prophte  
There are a lot of misconception on denim impact. A lot of developments have been done in the last 5-6 years from the #environmental to the #traceability side. 
We wrongly think that the dyeing andwashing process is the most polluting part but is the growing of the cotton that has the biggest impact and that needs most of the attention.  It is the right time to put in place Physical and Digital traceability of the material to analyse and improve the real numbers. 
This is the only way brands can proof the real impact beside the specific #certifications that can be a starting point but can't proof much.  
This means to be responsible for the product we are producing and responsability (for the planet, environment and people) is one of the key interpretation of Nicolas for sustainability   He associate the denim process and supply chain with the process of cooking where ingredients and kitchens have a key role.  
But how can we calculate the impact of denim? What are the tool out there? Who is in charge of making the rules?  
Thank you so much Nicolas to bring awareness to our community in a such delicate topic Let's start the next chapter of denim

In this talk Alberto tell us how to become a B-corporation in 2 years from 0. 
They created and patented a new model called Re3 to Recycle, Reuse and Regenerate old garments. 
They are the first one that don't only take back their own clothes and give a discount but also other brands clothes, that's the game changer. And you ask "How do I know where my garment goes?"  Though a QR code you can trace your old garment and see where it goes.  
This and more, including the importance of certification and the use of the world SUSTAINABILITY

Joe Pringle the Co-Founder of Veshin Factory talk with us a bout his journey.
 If the meaning of vegan food is clear and understandable the meaning of a vegan bag is not. 
Of course a bag will never eat meat. Especially when we associate the meaning of sustainability with the word vegan in fashion it is a clear greenwashing. No animal is killed because of leather in fact leather is a byproduct from the meat industry that would be burned otherwise. Until a certain extend we could consider this material as a circular bio material. Circular because it comes from a waste and his durability is the longest of all the materials as well it can be repaired. 
But if your factory embrace Buddhism you can't of course use leather and you start to look into alternatives materials that are not the easiest ones to industrialise. 
Joey also looks beyond a common factory mindset as profit is not everything but wellbeing of the employee has also a crucial role in his view. 
Can the fashion industry make also this step and don't think only about have higher turnover but a better wellbeing? 
Looking at the most popular fashion magazines it seems we are still very far from there.  
Thank you joey for sharing with us your view and to open up our mind into a different challenges we do not always think

How to hack a life situation and make your dreams come true. 
How many time you need to go to a special event, gala, party, wedding etc... and you do not have high budget to spent for one time dress but you still want to look memorable? 
Most of this clothes are used once or twice and stay all your life in the wardrobe Waste of money, resources and space.  
Trisha Bantigue (Forbes under 30) and Kathy Zhou founded Queenly, the number one formal reselling platform,  to solve this issue

How is it difficult to look for a sustainable garment? 
First of all you need to know what is sustainability for you. 
Then you need to search into the multitude of brands that claim to be sustainable but they are only greenwashing. 
Iris tell how she is trying to solve this issue with other 3 Italians co-founder and un app called Renoon. They created a platform that gives you a selection of brands and fashion items based on your sustainability preferences.  
In less than a year from starting the company, the team has been internationally recognised by WWD, FashionUnited, Vogue Business, DutchNews etc. and is among the 70 top change makers in Europe for 2020 according to Sifted from Financial Times.  
Renoon’s CEO is among Forbes Under 30 list for 2021 and the team as a whole is a young (at heart) and dynamic group putting high skills, talent and passion into something positive for the world.    
www.renoon.com

NO Polyurethane, No Textile, No Leather: BUCHA BIO

How to make a material from Bacterial Nanocellulose textile from Kombucha Tea?
Zimri T. Hinshaw / ヒンシャ•ジムリ/ 金木栎 (小金) CEO of BUCHA BIO tells and shows us how he made it.
It is a brand new material we have never seen before.
Zimri founded Bucha Bio Inc. in New York 3 years ago and now they are ready to scale up production of MIRAI™ their luxury #Biotextile with a lot of energy from a 22 years old.

What makes him different and unique is that he doesn't accept compromise and he promised us to do not use Polyurethane (#plastic) in his material

He also uses only #plant-based dyes from Spira Inc. that allows to follow the fashion trend of coloration without an impact in the environment.

Is it ready for production?
They're moving into a pilot production facility in December, but Zimri has raised $550K in funds to move forward with production, garnering interest from several major fashion brands worldwide.
Thank you for sharing your project and good luck Zimri
#sustainabletalks #sustainabledevelopment#sustainablefashion #sustainablematerial #biodegradable#plasticfree #environment #vegan #vegetarian#materialinnovation #fashioninnovation #greenwash

Anna Mello Rella spent all her life studying natural plant dye in her  dye house Tintoria di Quaregna.  
With her passion of the nature she started already in the 90's to experiment the dyes with herbs that now become a trend. 
Who better than her can tell us how it is working?  
She can produce plant dye with the same technical specification of chemical dye in more than 60 different colours.  
Every color may need up to 10 herbs to be made.  
Lately she funded a brand called AMR Natural Colours where she use this natural dye with all certified material. You can find her product also in the Italian retail sustainable platform Green Pea  
Thank you Anna, you are an example!

Today we go out of our comfort zone and learn something new from an apparently different industry: GOLD  
Diana Culillas, Secretary General of the Swiss Better Gold Association (SBGA), guide us into the supply chain of gold  After giving us an overview of the gold supply chain she goes into the hot topic of the small-artisanal mining, the ones that we see in the most difficult conditions also from Netflix's documentary. 
There is a community that can't be left alone and need to have support to escape from a certain condition. 
We are talking about people that doesn't have much choice in life than working for very artisanal and sometimes illegal organisation.  
They would born somewhere else if they could but who can?  
Diana and her team make an incredible job linking this part of the society with Swiss Gold brand as Chopard, Cartier, Richemont, etc... and gives a second chance to those communities also allowing the brands to have a real impact in the society

Mechanical Recycling or Chemical Recycling? 
At first we thought that Chemical recycling will be more impactful for the environment but going deeper with Susanna she teach us something different.  
Susanna knows the fashion materials very well, from the chemical composition and she promote the innovations focusing on sustainable process and products  
Not only this, she will bring us into some real examples that we have seen in the news lately explaining what it means
http://www.cardato.it/en/en-home/
https://mudjeans.eu
https://www.renewcell.com/en/
https://circulo.se
https://infinitedfiber.com

A topic that is still very new but also very old: Mycelium   
With his great knowledge and very pleasant colloquiality, Maurizio guide us into this world between provocations and dreams  
He is Founder of Officine Corpuscoli, an Amsterdam based design start up, and Co-Founder of the Italian branch of it the North of Italy.  
How does this material works? 
What has not being said until now and what is it hidden behind very disruptive marketing campaigns?
This are only few of the topics of our longest and organic podcast so far.
https://mogu.bio
https://www.corpuscoli.com

If you are a leather person (and not only...) you don't want to miss this episode  
Stephen Sothmann, president at LHCA (Leather and Hide Council of America) guide us into the status of one of the biggest producer of raw leather in the world, US.  
Starting from an industry that is more and more under pressure he shares what's the truth. 
From the achievement on animal welfare through BQA (Better Quality Assurance) to the difficulties still in place to have 100% traceability and a clear LCA. 
 But also what is the real cattle green house gas emission and what has not been said about the alternatives materials  
This a more in this very insightful and inspiring conversation.
https://www.usleather.org
https://www.bqa.org

The fashion world seen from an outsider, Dr. Ioannis Ioannou  
Dr Ioannou is a strategy scholar whose research focuses on Sustainability and Corporate Social Responsibility (CSR). More specifically, he seeks to understand whether, how, and the extent to which the modern business organization contributes towards building a sustainable future. His academic work evolves around two main themes: a) understanding how the broader investment community perceives, evaluates and reacts to corporate engagement with, and integration of, environmental and social issues into strategy and b) understanding the multiple and multilevel factors that may affect the corporate decision to adopt environmentally and socially responsible strategies.

Interview with Michael Sondergaard and Birgitte Holgaard Langer ideators of a new project that make leather traceable 
From Farm to Shoes  
The only way to make sure a product is sustainable is to know what is inside In this case you don't need to ask but all the info are in a QR code

What is Metal Free Leather? 
Can Leather be sustainable?  
In most of the case Metal Free leather is a more sustainable option, especially for Be Green that went through a crowdfunding round (the first tannery ever) to push the sustainability to the next level.  
But not all the leather can be done in this tanning. In this cases we talk about ovine leather that are usually tanned without chrome

How to use the technologies and atomisation to make Fashion more Efficient and Sustainable  
How to read the trends with technologies is also an hot topic. 
Read the trend means focus your product to the need of the public