Patreon.com/svic for bonus episodes and our private community. Alex Edmans, author of "This Book May Contain Lies" (https://amzn.to/3LPGd3D). His book uses colorful examples—from a wellness guru’s tragic but fabricated backstory to the blunders that led to the Deepwater Horizon disaster to the diet that ensnared millions yet hastened its founder’s death—Edmans highlights the biases that cause us to mistake statements for facts, facts for data, data for evidence, and evidence for proof. Show hosts Joe (Eng VP) and Jordan (M&A Deal Lead) worked at various companies from Google, Apple, Facebook, Microsoft, Salesforce, Slack, Carta, Splunk, Wealthfront, Adobe, and more. Follow us: Twitter: https://x.com/svicpodcast LinkedIn: https://www.linkedin.com/company/svicpodcast Tiktok: https://www.tiktok.com/@svicpodcast Instagram: https://www.instagram.com/svicpodcast Spotify: https://podcasters.spotify.com/pod/show/svicpodcast Merch: Svicmerch.com Need consulting help on M&A or do you have questions about AI? Reach out to Jordan on intro - intro.co/JordanThibodeau?source=intro Show hosts Joe (Eng VP) and Jordan (M&A Deal Lead) worked at various companies from Google, Apple, Facebook, Microsoft, Salesforce, Slack, Carta, Splunk, Wealthfront, Adobe, and more. Chapters 00:00 Unraveling Misinformation: The Ladder of Misinformation 03:44 Challenging Information: Imagine the Opposite 04:42 Simon Sinek Gets The Facts Wrong 11:52 Walter Isaacson's Messes Up Steve Job's Story 17:48 Personality Tests: Validity and Limitations 18:18 Malcom Gladwell's 10,000 Hours of Folly 22:37 Context Matters: Evaluating Evidence 28:33 Rational Sustainability: A Nuanced Approach