Brand Management: Ep. 87

This week on Unorthodox, we speak to the author of Donald Trump’s favorite book.

Our Jewish guest is Danya Shults, the founder of Arq, a website and community inspired by Jewish culture. She tells us how her own interfaith marriage inspired her to help people “connect with Jewish life and culture in a relevant, inclusive, and convenient way,” and explains where—if anywhere—actual religion fits into the Arq universe. Our Gentile of the Week is Michael Knowles, managing editor of the Daily Wire and the mind behind the Amazon bestseller Reasons to Vote for Democrats: A Comprehensive Guide, which is a completely blank book. He tells us about the book’s unexpected success—he self-published it to get a rise out of his liberal friends—culminating in a Twitter endorsement from the president, and describes the stereotypes that dog a young conservative today.

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This episode is brought to you by Harry’s. Go to Harrys.com and enter code UNORTHODOX at checkout to get a free post shave balm.

This episode is also brought to you by PJ Library, a free book program for families raising Jewish children. Sign up at pjlibrary.org/unorthodox, and they’ll send you a free picture book each month until your child turns nine.

Music: 

"Mikveh Bath" by Golem 

"I Need a Dollar" by Aloe Blacc

"We Did It" by Dora the Explorer 

"Papa's Got a Brand New Bag" by James Brown

"The Ballad of Eva Braun" by Noam Osband

"Ricky Bobby" by Kenny Floreat

"Unwritten" by Natasha Bedingfield