Key Mistakes To Avoid on Your Digital Transformation Journey | Vanessa Albarran, Selfridges

In this episode, we delve into how individuals and businesses navigate the complex landscape of digital transformation. According to our IDC report, 88% of organisations revealed that up to 50% of their digital transformation projects in the past year achieved their goals, leaving nearly half falling short. Together with Vanessa Albarran, Delivery Lead for Checkout and Payments at Selfridges, we explore the underlying reasons for this gap. Tune in for a thought-provoking discussion that could reshape your approach to digital innovation! 

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