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Juul, the popular e-cig startup under growing FDA scrutiny, says removing flavors is “on the table” among other things

15 min • 28 september 2018
Juul has been on an incredible, and in some ways, nightmarish, ride this year. The three-year-old, San Francisco-based company has handily won 75 percent of the e-cigarette market in the U.S., thanks in large part to the sleek design of its nicotine vaporizer. It is reportedly on track to see at least $1 billion in revenue this year. And the company — which now employs 1,100 people, up from 225 at the start of the year — has capital to invest in its business, having sealed up a $1.

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