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The battle over the driving experience is heating up and will be won in software

5 min • 4 december 2018
Lou Shipley Contributor More posts by this contributor Why The Future Of Digital Security Is Open Sirius XM’s recent all-stock $3.5-billion purchase of the music-streaming service Pandora raised a lot of eyebrows. A big question was why Sirius paid so much. Is Pandora’s music library and customer base really worth that amount? The answer is that this was a strategic move by Sirius in a battle that is far bigger than radio.

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