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As AI-fueled disinformation explodes, here comes the startup counterattack

4 min • 16 december 2024

With disinformation on the rise, especially given the explosion of AI, companies are just as vulnerable to its effects as individuals. Refute is a London-based startup that detects and responds to disinformation on behalf of these commercial entities. It’s now raised a £2.3 million ($2.9 million) pre-seed round led by UK investors Playfair and Episode.

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