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Technology Revolution: The Future of Now

Fashion Retailer Alert: Delight Millennials or Die! – Part 2

57 min • 28 augusti 2013
The buzz: Millennials are here. Retailers, watch out. Tom Julian, Doneger Group: “A celeb today has more impact and influence as a player in fashion and the retailer than an award-winning young designer.” Greg Girard, IDC: Get off of the catwalks and on the sidewalks to see what's coming next. Pinterest is the newest sidewalk. Sarah Austin, Pop17.com: “Micro-celebrities, fashion bloggers, and Hollywood celebrities are the new trendsetters. They embrace technology blogging platforms, social media and photography. Naima Mora, Model: “Fashion and technology have allowed us as millennials to put ourselves in the spotlight that was traditionally held for celebrities.” Hadi Labarang, FSHN: “Bloggers and photographers with a significant following are now celebrities of their own.” Layla Sabourian, SAP: “88 percent of millennials admit to following every celebrity’s move in weeklies and online.” (Young Entrepreneur Council) Hear Fashion Retailer Alert: Delight Millennials or Die! – Part 2
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