Gamification: Serious Business – Part 2

The buzz: Game on! Games are an integral part of all societies. A formalized expression of play, games carry the ideas and behaviors of a culture through time to future generations (Wikipedia.org). But while we thought they it just for fun, the concept of games was maturing into a serious player in the diverse arenas of formal learning, job training, workplace productivity, sustainability, healthcare, advertising and sales. We’ve even heard that 70% of the top 2000 companies plan to use gamification by 2015. Not a believer yet? The experts speak. Prof. Ashok Ranchhod, Games Design Hub: “If you don’t know where you are going, any road’ll take you there” (Alice in Wonderland). Gopal RajGuru, Innovate+Grow Group: “Let the (business) games begin!” Philipp Herzig, SAP: “Participants who went through a gamified (elearning) course are upset when they have to take a non-gamified training.” Join us for Gamification: Serious Business – Part 2