The Buzz: “As video adoption for content marketing continues to rise, there’s no doubt that more organizations are looking to online video to improve their strategies…smartphone and tablet adoption has created a prime opportunity for more mobile video content” (www.brainshark.com). Still not convinced? “The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times” (Joe Pulizzi). “Humans are incredibly visual and powerful, moving images help us find meaning” (Dan Patterson). “More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively” (Vern Marker). We’ll ask these experts for their take: Lorraine Maurice, SAP; Richard Hegarty, Digital Marketing Institute; Barbara Giamanco, Social Centered Selling; and Marco Cai, SAP. Join us for Look Ma! I’m On Camera. The Future of B2C Video.