The Era of Brand Influencers: Whom Do YOU Trust?

Today’s Buzz: “If you have to tell people on your social media profiles you're an ‘influencer’, you are probably not. Reality check” (Rebecca Aguilar). Level set: An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. According to InfluencerMarketingHub.com, “Influencer marketing has grown from strength to strength over the last few years. Sure it has suffered a few hiccups, thanks to fake followers, a lack of transparency in some influencer posts, and a few clueless ‘influencers’ without influence, but its effectiveness must surely now be beyond dispute. However, any marketplace changes over time, and influencer marketing will adapt to follow these changes.” We’ll ask four experts for their take: Jen Evans, Andrew Steane, Sarah Robinson and Rob Levin. Join us for The Era of Brand Influencers: Whom Do YOU Trust?