The Future of Email Marketing: Will You Open It?

The Buzz 1: “A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.…[despite] insufficient tools for creating emails, bad email marketing techniques, and lack of data and integration…email marketing still remains one of the surest ways of reaching out to customers.” (https://www.sendx.io/blog/email-marketing-trend) The Buzz 2: “Some of the latest trends in email marketing: the AI revolution, laser-focused personalization, dark-mode emails, interactive email campaigns, preference to mobiles for checking emails, and making use of user-generated content.” We’ll ask Kirsten Boileau, Lindsay Miles, Ashley Melendez and Neal Schaffer for their take on The Future of Email Marketing: Will You Open It?