The Buzz 1: “What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed.” (Dave Thomas, Wendy’s founder) The Buzz 2: “The best startups generally come from somebody needing to scratch an itch.” (Michael Arrington, TechCrunch founder and co-editor) The Buzz 3: “Don’t let others convince you that the idea is good when your gut tells you it’s bad.” (Kevin Rose, Digg co-founder) The Buzz 4: “Ignore the hype of the startups that you see in the press. Mostly, it’s a pack of lies. Half of these startups will be dead in a year. So, focus on building your business so you can be the one left standing.” (Jules Pieri, The Grommet co-founder and CEO) We’ll ask entrepreneurship experts Don DeLoach at Rocket Wagon Venture Studios, Professor Robert N. Eberhart at Stanford University’s Graduate School of Business, Jim Gagnard at Industrial IoT Studio, and Bob Mazer at Smart City Works for their insights on The Future of Entrepreneurship: Why Will Startups Keep Failing?