The Future of Healthy Adult Beverages – Good Taste & Good For You

The Buzz 1: “Consumers today don’t just want their beverages to taste good and help them stay hydrated…Consumer interest in functional beverages over the last one year alone increased by a whopping 272%.” (spoonshot.com/blog – Dec 2020) The Buzz 2: “The fastest growing categories in healthy beverages are sparkling and enhanced water, plant-based dairy alternatives like oat milk and almond milk, and probiotics…added functional benefits from soft drinks…clean labels, zero calories and sustainable packaging formats.” (Ross Colbert, Director of Global Beverages, KPMG, insights.figlobal.com) The Buzz 3: “For Australians.…Sales of fruit juice had a greater rate of decline than sugar-sweetened soft drinks…Drinks of the future won’t just be sugar free, but booze free too…Kombucha’s reign as the health drink of choice looks set to continue…US soft drink manufacturers have embraced regulatory change and are creating drinks infused with cannabidiol (CBD).” (Australian Beverages Council CEO Geoff Parker, bodyandsoul.com.au) We’ll ask Lisa Allen, Beryl Solomon, John Wiseman and Jill Portman for their take on The Future of Healthy Adult Beverages – Good Taste and Good For You!