The Future of Holograms in Business: Better to See You, My Dear?

The Buzz 1: Holography is a photographic technique that records the light scattered from an object, and then presents it as three-dimensional. The development of hologram technology began in 1962, when Yuri Denisyuk, of the Soviet Union, and Emmett Leith and Juris Upatnieks, at the University of Michigan, developed innovative laser programs that recorded objects in 3D on silver halide photographic emulsions. [iqsdirectory.com] The Buzz 2: Medical students are being taught using new “mixed-reality” training, learning from life-like holograms. In the entertainment industry, performers can be beamed around the world or even into a mobile game. [lamasatech.com] The Buzz 3: As CEO of Columbia Shipmanagement Ltd., Mark O’Neil travels to far-flung locales for meet-and-greets with the 17,000 crew members of the 400 vessels his company operates. But in January 2022, he showed up in 3D, 6-foot life-size splendor at a conference in Manila—interacting with the audience via a screen in Cyprus. “It was a real ‘beam me up’ moment. They felt I was really there.” [bloomberg.com] The Buzz 4: Companies from Google to WeWork want to help employers reduce Zoom fatigue with holograms for the workplace. Alphabet Inc.’s Google revealed Project Starline, a video-chat system with screens that give participants three-dimensional depth. WeWork announced a partnership with hologram technology company ARHT Media Inc. to bring holograms to 100 WeWork buildings in 16 locations around the world. Microsoft Corp. introduced Microsoft Mesh, a mixed-reality service integrating three-dimensional images of people and content into the compatible displays of smart glasses or other devices. [wsj.com] We’ll ask Joe Ward / CEO at IKIN, Allen Proithis / CEO at GXC, James Brehm / CTE at James Brehm Associates and Taylor Scott / CTO at IKIN for their insights on The Future of Holograms in Business and Industry: The Better to See You, My Dear?