The Future of Wine Culture, Wine Tourism & Technology: L'Chaim!

The Buzz 1: Wine tourism —aka oenotourism, enotourism, vinitourism— lures wine lovers to vineyards, wineries, cellars, and museums dedicated to wine. The wine tourism global market size is expected to more than triple by 2030 to ~29.6B euros. (statista.com) The Buzz 2: According to a late-2020 www.statista.com survey, wine tourists are mainly casual wine tasters rather than wine geeks. The Buzz 3: People in Portugal consume more wine than any other country worldwide, with an annual per capita consumption of 52 liters in 2020. Next is Italy: 47 liters per capita. The Buzz 4: Decanter Magazine publishes wine travel guides to ?Italy, ?South Africa, ?Europe and the UK. Wwinepaths.com/ organizes luxury wine tours, intimate group trips and wine holidays around the world. Winemag.com reports on wine travel from touring the historic underground caves of Champagne to playing winemaker for a day in California’s Napa Valley. We’ll ask Bill Newman, Beth Kaczmarek, Christian Oggenfuss, and Brenda Boudreaux for their take on The Future of Wine Culture, Wine Tourism and Technology: L'Chaim!