Episode 157 - Connected TV and advertising

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TV advertising has seen a massive decline in 2023, sending shockwaves across the content industry and hampering commissioning and new production. There are lots of reasons for this of course, but on this week’s show we’e focusing on a very specific area of TV advertising, and that's Connected TV.

How are advertisers viewing Connected TV, FAST channel adoption and what’s the the outlook for CTV and TV advertising as a whole? 

And when are things going to improve and we might see movement in commissioning from commercial broadcasters?

Alex Brownsell from WARC is our guest on this week’s show. In conversation with Justin Crosby.

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