#107: Winning Words: Chapter 3 – Building Trust And Connection

Episode 3 of Winning Words – The Audiobook Series is now live!

As I’m releasing this episode, I just hit 99 reviews on Goodreads and Amazon combined—and I can’t tell you how proud I am of that. Even more surreal: we just crossed 1,000 copies sold.

When I first published Winning Words, my goal was to maybe reach 500 readers in the first year. Hitting that number in just 2.5 months has been overwhelming in the best way possible. If you’ve read the book and found it valuable – thank you. And if you haven’t left a review yet, I’d be incredibly grateful if you took a moment to do so. Honest reviews help spread the word and make sure the next 1,000 coaches get access to these tools too.

Now – let’s get into Chapter 3: Building Trust and Connection.

How do you earn true buy-in from players?
Why trust isn’t something you demand – it’s something you build.
How to balance connection and professionalism without becoming “just a friend.”
A practical framework for adapting to how your players learn and communicate.

In short: Connection comes before correction. If a player doesn’t trust you, your coaching won’t stick. This chapter will help you deepen the relationship, adapt your message, and communicate in a way that opens the door – not shuts it.

Heads up: You don’t have to wait for each chapter to drop. More and more coaches are taking advantage of the full audiobook version – because, let’s be real, most coaches don’t read books anymore.

I’ve recently become a dad, and I barely have time to sit down with a paperback. If it’s not a podcast or audiobook, I probably don’t get through it. So if you’re like me – jumping between lessons, matches, and long drives – having the full audiobook in your pocket just makes sense.

Get instant access to the full audiobook for the same price as the paperback ($14.99).
Just email me at [email protected] and I’ll send it over personally.

With all the waiting time we have as coaches – between sets, on the road, during rain delays – Winning Words in audio is a smart investment. You can actually absorb it, and more importantly, apply it. Right there on the court.

Grab your copy of Winning Words here:
https://tinyurl.com/WinningWordsAB

Thanks again for your support. Let’s keep helping players grow—by becoming the most trusted coach in their corner.

Let me know what stood out to you from this chapter. I’d love to hear your thoughts.