Emerson Spartz is a middle school dropout. Not because he was forced to work on a family farm, or because he moved to a foreign country, but because he wanted to homeschool himself - and his parents permitted the transition. In addition, the 12-year old was already in business and didn't want to wait any longer.
In 2009, the 22-year-old Spartz founded Spartz Media, creator of - among dozens of other successful websites - www.OMG-Facts.com, which by itself receives 30 pageviews per month. Virality became Emerson's focus, and his company of content creators and data scientists continue to pump out successful site after successful site, all based on psychological and empirical notions of "virality."
In this episode, Emerson goes through a number of quick and immediately useful tips for any startup or organization looking to add "virality" into their marketing efforts.
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