E172 Rogayeh Tabrizi, Co-Founder and CEO at Theory+Practice

Today's guest is Rogayeh Tabrizi, Co-Founder and CEO at Theory+Practice in Vancouver. Founded in 2018, Theory+Practice offers a range of services to help you stay ahead of an ever-changing market, including data analysis and strategies, automated and integrated AI, and behavioral economics. Using PhD-driven expertise and the most advanced tools available, they uncover your opportunities and create big data solutions to capitalize on them.

Rogayeh enables long-term success for their client partners through her leadership of the strategic Client Services team, surpassing expectations by focusing on your needs as the first and only driver of their success. In addition, she helps define and executes on a sustainable business growth strategy and strategic model for Theory+Practice, one that fosters and cares equally for their clients, resources and the community.

In the episode, Rogayeh will tell you about:

The journey to setting up Theory+Practice,

Helping businesses create a successful AI and Data Science strategy,

Use cases of the benefits they bring to clients,

The importance of diversity,

Differentiating between Business Intelligence vs Business Analytics,

What she loves most about her job,

What the future holds for the company,

and Key skills she looks for when growing the team