E177 Dennis Proppe, Chief AI Officer at CrossEngage

Today's guest is Dennis Proppe, Chief AI Officer at CrossEngage in Berlin. Founded in 2015, CrossEngage is the Customer Operating System for growing your customer base into valuable, individual customer relationships. To make the infamous Marketing Flywheel spin, brands need to focus on creating an exceptional customer experience for every single customer while at the same time allocating their marketing budgets to the right activities. CrossEngage are convinced that the smart leveraging of customer data is the key to achieve this.

They offer a seamlessly integrated Customer Data Platform (CDP) and Customer Prediction Platform (CPP) that smartly leverage the power of your first-party customer data using best-in-class AI and automated machine learning. With their CDP, you can collect and act upon your first-party customer data to create relevant communications across all marketing channels. Their CPP enables you to detect and understand each individual customer’s behaviours, intentions and preferences using advanced AI & AutoML methods.

In the episode, Dennis will discuss:

His role as the Chief AI Officer at CrossEngage,

Applying AI and automation within the customer engagement market,

The benefits of G|Predictive’s merger with CrossEngage,

Their ultimate goal within the organization,

Challenges the team faced to overcome to achieve their mission 

and The impact of Covid-19 within the business