E317 Max Dawson, Managing Director at BlueLabs

Today's guest is Max Dawson, Managing Director at BlueLabs. Founded in 2013, BlueLabs revolutionizes how organizations approach complex challenges and activate their audiences. Whether the goal is selling a product, signing up individuals for healthcare, turning out the vote, or mobilizing activists and donors, they help their clients change behavior and drive results. BlueLabs digs deep into the data to understand your audience and their journey.

BlueLabs tests everything to find winning strategies, tailor outreach to each person and bring these processes to scale through analytics technology and machine learning. They have run more than 1,500 randomized experiments, built hundreds of models, generated 10 billion touchpoints, reached virtually every contactable person in the United States, and driven significant gains in some of the highest-profile private sector, advocacy and government programs.

In the episode, Max will discuss:

His background and journey to BlueLabs,

The fascinating work they are doing at BlueLabs,

Interesting projects they are working on,

Benefits they bring to customers,

Why BlueLabs is a great place to work and

How they attract top talent to the company