E354 William Balance, CEO at Lavender

Today's guest is William Balance, CEO at Lavender in New York. Founded in 2020, Lavender is your AI email assistant that combines everything you need to easily write emails that get replies. Lavender provides real time AI-driven coaching on your email, allows you to research your prospect without leaving your inbox, confirm their email is valid, check if your email will land in SPAM, see how it looks on mobile, plus much more. Some of the world's largest companies use Lavender to boost opens and double replies.

In the episode, William will discuss:

His journey to founding Lavender,

Building their AI email assistant & the success it brings to customers,

How they utilize NLP and internal technology in their product,

The impact of the pandemic on sales & communications,

What the future looks like for Lavender and

Exciting opportunities to join the team