E16 Kendell Timmers, VP of Advertising Analytics at New York Times

Today’s guest on the show is Kendell Timmers. Kendell is the VP of Advertising Analytics at the New York Times. Kendell is a digital data expert and problem solver with a deep domain knowledge across ad tech. She also has a  passion for developing talent having built a robust group of analysts focused on advertising data products, testing, and analytics. 

Kendell is also responsible for creating innovative data products to serve the advertising needs at New York Times. She also leads the design of campaign-level analytics products to provide key insights to their advertisers as well as partnering with the tech, advertising, marketing and newsroom teams to align on the testing strategy for the advertising experience. 

In the show, Kendell will tell you about:

• What attracted her to a career in AI and Data Science
• How the New York Times are maximising their revenue through Advertising
• The impact of AI and Machine Learning at the New York Times
• What she loves most about her job
• Pros and Cons of a career in Data Science
• Amazing tips on how to interview more effectively