With the power of analytics, marketing campaigns can be fine-tuned for maximum impact and ROI.
"Math and Analytics can make you a better person."
Mark Stouse is the CEO of Proof Analytics and a former large company CCO and CMO. He has extensive experience in analytics and decision making, and is passionate about operationalizing analytics to empower business leaders.
This is Mark Stouse's story...
I am Mark Stouse, CEO of Proof Analytics. I have a long and varied background in analytics and decision making. I started out in a large company, HP, and my colleagues and I were constantly being cut, our budgets were being cut. I went on a quest to find a way to make better decisions with the data we had. I discovered mathematical models and got hooked. I've seen how challenging it is to operationalize analytics. The whole issue of latency
In this episode, you will learn the following:
1. What is the OODA loop?
2. What is the difference between a cult of precision and a cult of pragmatism?
3. How can a data-driven approach help you win in business?
What was mentioned:
Mark Stouse
Sam McKay
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