4 Media Buying Rules Most People Get Wrong On Meta

In this solo episode, Andrew gets incredibly practical. Want to better harness the power of Meta Ads for your business? Great. Here are 4 truths that most accounts he's audited have gotten wrong.

TIMESTAMPS

• [0:58]: CAC is not ROAS
• [05:38]: Lowest Cost is not Highest Value
• [08:56]: AOV is not LTV
• [11:52]: Spend is performance

Follow Andrew on Twitter: @andrewjfaris
Email Andrew: [email protected]
Work with Andrew: www.ajfgrowth.com

Music Intro: "Tell Me Mama" by The Devious Means
Music Outro: "Rusty Little Scissors" by The Devious Means