"We need to diversify our ad spend away from Facebook!"
That's one of the most common things I hear ecom operators & marketers say right now, and it's mostly a bad idea. In this episode, I'll explain to you why the better path is to focus more resolutely on the best opportunity for efficient customer acquisition at scale–Facebook–and only diversify if and when the conditions are right for it.
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Intro Music: "Tell Me Mama" by The Devious Means
Outro Music: "Rusty Little Scissors" by The Devious Means