Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%

I might be more bullish on Jack Rubin's Purdy & Figg than any other brand on which I've personally worked.

That's because not only does the UK-based natural cleaning product brand have the core financial markers of a successful subscription brand (ridiculous repeat rate, low churn, good margins), but it's co-founder and co-CEO, Jack Rubin, has all the markers of a successful ecommerce operator (smart, humble, relentlessly focused on the drivers of his shareholder value–especially contribution margin).

Even after working with Jack as a business coach for months, I was repeatedly knocked back by his insights.

Frankly, this is one of the most insight-loaded episodes I've ever released. Soak it up.

EPISODE HIGHLIGHTS

• [00:00:09] Subscription e-commerce business success.
• [00:06:13] Product experience drives customer retention.
• [00:11:23] Subscription brands prioritize future value.
• [00:17:37] Subscription model with strategic pricing.
• [00:23:19] Testing beats received wisdom.
• [00:25:07] Testing and adapting drives success.
• [00:31:02] Measurement and clear targets drive success.
• [00:36:40] Predicting customer behavior is crucial.
• [00:39:49] Tracking metrics for effective forecasting.
• [00:45:38] Weekly forecasting improves business performance.
• [00:48:55] Data-driven decision making is key.
• [00:51:13] Generosity and thoughtfulness create value.

EPISODE SPONSOR

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REFERENCED IN THE EPISODE:

• Purdy & Figg Landing Page
• Kynship Influencer Marketing Agency

FOLLOW UP WITH JACK

• Follow Jack on Twitter: ⁠@JackRubin1

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: [email protected]
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means