Opening The Books: Mixed By Nasrin

Nasrin Jafari is the founder, designer and CEO of Mixed By Nasrin, a Brooklyn-based fashion company that's recently hit a 7-figure run rate and continues to grow rapidly–and profitably.

In my first ever "Opening The Books" episode, Nasrin and I essentially recorded a coaching call. That is: she gave me access to all of the platforms & numbers in her business, and then we spent 2 hours talking through where she should go from here.

My hope is that Nasrin's willingness to be this vulnerable and generous with her business's details is a giant help to others in similar stages of businesses.

There are a ton of screenshares, docs, and other references here. The video version (which will be ideal for this episode) and all of the links I mentioned are all available at www.ajfgrowth.com/mixed.

EPISODE HIGHLIGHTS

• 00:00:17 Coaching entrepreneurs in real time.
• 00:06:27 Creating a high touch brand.
• 00:12:36 Long-term brand building play.
• 00:13:39 Long-term sustainability and cultural impact.
• 00:18:06 Goal: Build a great team.
• 00:22:32 Understanding P&L buckets for profit.
• 00:27:09 Consider moving to 3PL.
• 00:31:20 Rinse and repeat product drops.
• 00:35:45 Manage cash flow with projections.
• 00:40:09 13-week cash flow crucial.
• 00:44:35 Shorten lead time for testing.
• 00:49:43 Create a marketing calendar.
• 00:53:51 LTV based forecast for growth.
• 00:57:05 Facebook ad spend and customer projections.
• 01:01:43 Projecting lifetime customer value.
• 01:06:25 Track customer revenue and spend.
• 01:10:54 Forecasting and financial management are crucial.
• 01:15:37 Keep OPEX at 15%.
• 01:22:23 Consider working with Kynship.
• 01:23:41 Influencer strategy is crucial.
• 01:28:08 Forecast profitability for growth.
• 01:32:57 Collect email and SMS addresses.
• 01:37:44 Focus on returning customer revenue.
• 01:41:11 Email and SMS for retention.
• 01:45:12 Conversion rate is not always important.

EPISODE SPONSOR

Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠.

FOLLOW UP WITH ANDREW

• Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Email Andrew: [email protected]
• Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

• Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
• Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means