Is there anything more certain in digital advertising than the importance of regularly testing new ad creative?
Most people (including me!) would usually tell you that the answer is a resounding "no." But this week on the podcast, I lay out the case for when and why you should quit the creative testing if you really want to get the most out of your ad account.
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Intro Music: "Tell Me Mama" by The Devious Means
Outro Music: "Rusty Little Scissors" by The Devious Means