The Bitter Battle Over Bob Ross's Empire of Joy

Love him or laugh at him, Bob Ross is absolutely one of America’s best known painters. A quarter century after he died in 1995, a Bob Ross Experience debuted in Indiana last October as a site of pilgrimage for fans. Meanwhile, Bob Ross Inc. continues to mint money authorizing new products, even licensing a canibus company to make Bob ross eyeshadows in his signature colors. People around the world continue to train to become official Bob Ross Certified painting instructors. Most of all, the internet has let more people than ever discover old episodes of Bob Ross’s PBS show, The Joy of Painting, which ran from 1983 to 1994. In an age of memes, social media, and anxiety, Bob Ross’s big hair, easy on-camera demeanor, and welcoming demeanor have made him an icon with real, and maybe even growing, power.

But there’s another side to the story, one told in the just released Netflix documentary ‘Bob Ross: Happy Accidents, Betrayal, and Greed,’ produced by the actress Melissa McCarthy’s production company. It describes Ross’s ascent and connection with fans, but also tells the story of the battle behind the scenes for the control of the Bob Ross Empire. On one side are Annette and Walt Kowalski, Bob Ross’s long-time business partners, They met him in 1982, lived together with Bob and his wife, and helped manage his rise from popular painting instructor to unlikely PBS sensation. Today, they retain control of Bob Ross Inc. and all thing Bob Ross—and remain a shadowy presence in the documentary, having refused access. On the other side is Steve Ross, Bob’s son, a painter himself, and a sometimes guest on ‘The Joy of Painting,’ where his father sometimes spoke of Steve as his heir apparent. Today, Steve remains shut out of his father’s empire, and he accuses the Kowalskis of having maneuvered to seize control of his father’s empire of painterly positivity even as his father suffered from the lymphoma that ultimately took his life.

Joshua Rofe, the director of the documentary, is here to talk to Artnet News’s Senior Art Critic, Ben Davis, about trying to crack the riddle of Bob Ross’s life and understand the bitter fight to control his legacy, both in terms of money and meaning.