505: Michael Sasser: Booking Strategies to Attract Ideal Photography Clients

In this episode of the podcast, I chat with Michael Sasser, an influential boudoir photographer dedicated to capturing natural beauty and challenging negative self-perceptions. Michael shares his journey, revealing how authenticity and emotional connection form the cornerstone of his work.

THE BIG IDEAS

• Building Trust: Creating meaningful connections with clients enhances comfort and authenticity in photos.
• Natural Beauty: Emphasizing minimal editing preserves the true essence of your subjects. 
• Emotional Connection: Understanding client motivations ensures a personalized and impactful experience. 
• Market Challenges: Highlight client reviews and real interactions to promote boudoir photography effectively.

PHOTOGRAPHY ACTION PLAN

1. Create a Comfortable Environment: Engage in genuine conversations to understand your client's insecurities and aspirations. Show images during the shoot to build trust and create a bond.
2. Focus on Natural Editing: Limit your use of Photoshop to preserve natural features, including imperfections. Improve your in-camera skills to reduce the need for heavy post-processing.
3. Develop Effective Communication: Use phone calls or personal emails to deeply understand client motivations. Craft email content that addresses common client concerns and reassures them.
4. Build a Robust Portfolio: Showcase a variety of authentic, minimally edited boudoir images. Include client testimonials and detailed experience stories to attract new clients.
5. Implement a Strategic Booking System: Set limits on the number of shoots per month to maintain quality and manage demand. Use a waitlist to create anticipation and ensure you work with ideal clients.

RESOURCES:
Visit Michael Sasser's Website - https://sasserstillsboudoir.com/
Follow Michael Sasser on Instagram - https://www.instagram.com/sasserstillsboudoir/

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Thanks for listening & keep shooting!