67 avsnitt • Längd: 50 min • Månadsvis
How can we change behavior in practice? What role does AI have to play in behavioral design? Listen in as hosts Samuel Salzer and Aline Holzwarth speak with leading experts on all things behavioral science, AI, design, and beyond. The Behavioral Design Podcast from Habit Weekly and Nuance Behavior provides a fun and engaging way to learn about applied behavioral science and how to design for behavior change in practice. The latest season explores the fascinating intersection of Behavioral Design and AI. Subscribe and follow! For questions or to get in touch, email [email protected].
The podcast The Behavioral Design Podcast is created by Samuel Salzer and Aline Holzwarth. The podcast and the artwork on this page are embedded on this page using the public podcast feed (RSS).
Sci-Fi and AI: Exploring Annie Bot with Sierra Greer
In this episode of the Behavioral Design Podcast, hosts Aline and Samuel dive into the ethical, emotional, and societal complexities of AI companionship with special guest Sierra Greer, author of Annie Bot. This thought-provoking novel explores AI-human relationships, autonomy, and the blurred line between artificial intelligence and the human experience.
Sierra shares her inspiration for Annie Bot and how sci-fi can serve as a lens to explore real-world ethical dilemmas in AI development.
The episode rounds out with a lively quickfire round, where Sierra debates whether AI should replace lost loved ones, act as conversational assistants for introverts, or intervene in human arguments.
This is a must-listen for fans of sci-fi, behavioral science, and those fascinated by the future of AI companionship and emotional intelligence.
LINKS:
TIMESTAMPS:
01:43 AI Companions: A Controversial Opinion
05:48 Exploring Sci-Fi and AI in Literature
07:42 Introducing Sierra Greer and Her Book
09:12 Reinforcement Learning Explained
15:47 Diving into the World of Annie Bot
23:17 Power Dynamics and Human-Robot Relationships
32:31 Humanity and Artificial Intelligence
41:31 Autonomy vs. Agreeableness in Relationships
43:20 Reinforcement Learning in AI and Humans
46:13 Ethics and Gaslighting in AI
48:57 Gender Dynamics in AI Design
57:18 AI Companions and Human Relationships
01:06:45 Quickfire Round: To AI or Not to AI
01:12:39 Final Thoughts and Controversial Opinions
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
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The song used is Murgatroyd by David Pizarro
AI and Behavioral Science in Public Policy with Laura de Moliere
In this episode of the Behavioral Design Podcast, host Samuel Salzer is joined by Laura de Moliere, a behavioral scientist with deep expertise in applying behavioral insights to public policy. As the former head of behavioral science at the UK Cabinet Office, Laura has worked at the intersection of behavioral science and policymaking during some of the most high-stakes moments in recent history, including Brexit and COVID-19.
Samuel and Laura explore the evolving role of AI in behavioral science, reflecting on how AI can enhance decision-making, improve policymaking, and surface unintended consequences. Laura shares her AI “aha moment”—when she realized the potential of large language models to support policymakers in making more behaviorally informed decisions.
The discussion also covers the promises and perils of AI in behavioral science, the potential of synthetic users to test interventions, and the growing challenge of balancing AI’s capabilities with human biases and policymaking needs. The episode wraps up with a playful quickfire round, where Laura debates the use of AI in everything from tax optimization to gamified urinals.
This episode is a must-listen for anyone interested in the intersection of AI, behavioral science, and public policy, offering a nuanced and thought-provoking perspective on the future of AI in decision-making.
LINKS:
• Laura de Moliere:
• INCASE Framework on Unintended Consequences
TIMESTAMPS:
00:00 A Surprise Gift
05:38 Reflections on 2025
09:28 AI and Behavioral Science
19:29 Introducing Laura de Moliere
21:30 Start of Laura interview
33:08 Applying Behavioral Science to AI and Government
35:16 Behavioral Science and AI: Use Cases and Impacts
36:32 Understanding and Interacting with AI Models
47:43 Synthetic Users and Their Potential
01:01:08 Quickfire Round: To AI or Not to AI
01:06:35 Controversial Opinions on AI
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
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Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
Predictions for 2025: AI, AGI, and the Future of Behavioral Science with Jared Peterson
In this episode of the Behavioral Design Podcast, host Samuel is joined by Jared Peterson, a behavioral scientist and expert in decision science at Nuance Behavior. Together, they explore some of the most pressing questions and exciting developments at the intersection of AI, behavioral science, and the future of human-centered design.
The conversation highlights key advancements from 2024, including the rise of multimodal AI, breakthroughs in AI agents, and the transformative use of AI in scientific research. Samuel and Jared share bold predictions for 2025, tackling questions like:
The discussion is packed with hot takes, nuanced perspectives, and thoughtful reflections, including Jared’s controversial prediction about the future of AI in predicting research replicability.
This episode is a must-listen for anyone curious about the rapidly evolving AI landscape and its implications for behavioral science, creativity, and society at large.
For questions or comments - email [email protected]
LINKS:
TIMESTAMPS
00:00 – Meet Jared Peterson: Behavioral Scientist and AI Expert
01:01 – Reflections on 2024: Key Breakthroughs and Predictions
03:36 – The Multimodal Evolution of AI
10:06 – AI Surpassing Human Benchmarks
21:25 – The Rise of AI Agents and Synthetic Content
35:18 – Musical Turing Test: AI vs. Eurovision
43:26 –Predictions for 2025: AI Coworkers and Beyond
44:06 – AI Coworkers: The Future of Work?
51:11 – AI in Science: Revolutionizing Research
01:05:56 – The Hype and Reality of AGI
01:10:42 – Adoption Challenges and Future Predictions
01:25:40 – Final Thoughts and Controversial Predictions
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
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The song used is Murgatroyd by David Pizarro
Exploring Psychological Targeting and the Power of AI with Sandra Matz
In this episode of the Behavioral Design Podcast, hosts Aline and Samuel sit down with Sandra Matz, leading expert on psychological targeting and Associate Professor of Business at Columbia Business School.
As a computational social scientist, Sandra uses Big Data analytics and experimental methods to study human behavior, uncovering how psychological traits influence business outcomes like financial well-being, consumer satisfaction, and team performance.
The conversation covers how digital footprints from social media, GPS data, and more are leveraged to create psychological profiles, shaping everything from advertisements to decision-making. Sandra provides unique insights into the controversial Cambridge Analytica case and discusses the democratization of personalized content generation through tools like ChatGPT.
Whether you're curious about personality psychology, the ethics of data privacy, or the evolving role of AI, this episode is a must-listen.
LINKS:
Sandra Matz:
Relevant Research and Resources:
TIMESTAMPS:
02:03 – Personality Tests
09:23 – ChatGPT Gift Experiment
19:50 – Introducing Sandra Matz
21:35 – Understanding Psychological Targeting
24:27 – Real-World Examples and Implications
34:58 – Cambridge Analytica and Data Privacy
39:38 – The Social Dilemma and Personality Representation
41:19 – Understanding Personality Traits
43:49 – Dynamic Personality and Context
46:26 – AI's Role in Psychological Targeting
50:32 – Generative AI and Personalized Content
58:40 – Ethical Considerations and Future of AI
01:11:40 – Final Thoughts and Sandra’s New Book
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
Behavior Change Score with Roos van Duijnhoven
In this special episode of the Behavioral Design Podcast, host Samuel continues the mini-series featuring expert practitioners from the Nuance Behavior team. This week’s guest is Roos van Duijnhoven, a behavioral scientist with a deep passion for designing human-centered digital solutions that drive meaningful behavior change.
Samuel and Roos explore a wide range of topics, including the Behavior Change Score Framework, strategies for improving onboarding and retention in digital health products, and the importance of focusing on real-world behavior (‘big E’ engagement) versus in-app behavior (‘little e’ engagement). They also dive into insights from Nuance Behavior’s ‘Behavior Change Score Report,’ which evaluates fitness apps and provides actionable lessons for designing more effective digital interventions.
This episode offers a treasure trove of insights for anyone interested in applying behavioral science to digital product design and health interventions!
LINKS:
TIMESTAMPS
00:36 Meet Roos van Duijnhoven
01:06 Recap of Susan Murhpy episode
07:31 Insights from the Behavior Change Score Report
20:14 Big E vs. Little e Engagement: Real-World vs. In-App Behavior
26:31 Controversial Opinions: Electric Bicycles
29:32 Conclusion and Farewell
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
Real-Time Behavior Change Algorithms with Susan Murphy
In this thought-provoking episode of the Behavioral Design Podcast, hosts Aline and Samuel explore the cutting edge of AI in behavioral science with Professor Susan Murphy, a world-renowned expert in statistics and behavioral research.
The conversation dives into Susan's groundbreaking work on micro-randomized trials and just-in-time adaptive interventions (JITAI) to create personalized, real-time behavior change algorithms. Together, they explore the role of reinforcement learning in adapting interventions over time, tackling ethical challenges, and sustaining user engagement in a rapidly evolving world.
This episode also includes a fun "To AI or Not to AI" quickfire round and Susan’s reflections on the "frontier" nature of behavioral science today, making this a must-listen for anyone passionate about technology, psychology, and innovation.
LINKS:
TIMESTAMPS
01:00 – AI Voice Assistants in Everyday Life
07:22 – Introduction to Susan Murphy
08:06 – Micro-Randomized Trials Explained
11:08 – Just-in-Time Adaptive Interventions (JITAI)
27:19 – Reinforcement Learning and Behavioral Science
35:15 – Adaptive Algorithms for Personalized Support
40:30 – Micro-Randomization and Personalized Interventions
45:19 – Maintaining Engagement in Digital Interventions
49:51 – The Frontier Nature of Behavioral Science
51:39 – Quickfire Round: To AI or Not to AI
57:13 – Ethical Considerations in AI and Behavioral Science
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
AI Chatbots and Synthetic Users with Hassan Aleem
In this special episode of the Behavioral Design Podcast, host Samuel kicks off a new mini-series featuring expert practitioners from the Nuance Behavior team.
This week’s guest is Hassan Aleem, a respected behavioral practitioner with a Ph.D. in neuroscience and extensive experience in industries like fintech, health wearables, and public health.
Together, Samuel and Hassan explore the fascinating intersection of AI and behavioral science. They discuss AI’s impact on user research, the opportunities and challenges of AI-powered chatbots, the role of synthetic users in behavioral research, and the potential of AI to streamline literature reviews.
The conversation culminates in a thought-provoking discussion: can AI truly understand and design for beauty?
This episode is packed with insights on how AI can enhance behavioral science practice while emphasizing the irreplaceable value of human expertise.
TIMESTAMPS
00:00 Introduction to the Behavioral Design Podcast
02:00 Meet Hassan Aleem: Neuroscientist and Behavioral Practitioner
02:37 Exploring AI in Behavioral Science
03:42 The Role of AI in User Research
10:21 Chatbots and Behavioral Design
18:50 AI in Literature Reviews and Research
34:59 Can AI Understand Beauty?
40:48 Conclusion and Final Thoughts
LINKS:
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
Using AI to Change Human Behavior
In this episode of the Behavioral Design Podcast, hosts Aline Holzwarth and Samuel Salzer explore the fascinating intersection of AI and behavioral science with Amy Bucher, Chief Behavior Officer at Lirio.
Together, they dive into the challenges and opportunities of integrating AI with behavioral science for health interventions, focusing on the critical need to design AI tools with human behavior in mind.
Key topics include the role of reinforcement learning and precision nudging in behavior change, the importance of grounded behavioral insights to cut through AI hype, and Amy’s experiences with personalized health interventions.
Amy also sheds light on the effectiveness of digital tools in behavior change and shares her vision for the future of AI in behavioral health.
Tune in for an insightful discussion on how behavioral science can shape the next generation of AI-driven health interventions!
LINKS:
Amy Bucher
Further Reading on AI and Behavioral Science:
TIMESTAMPS:
00:30 Behavioral Science and AI: A Crucial Intersection
07:44 Introducing Amy Bucher
10:43 Scoping Review on AI in Behavior Change
16:05 Challenges and Misconceptions in AI
22:07 Reinforcement Learning and AI Agents
28:40 Designing Interventions with AI and Behavioral Science
31:32 Operationalizing Behavior Change Techniques
35:25 Challenges in Measuring Engagement
42:43 The Role of Behavioral Science in AI
46:53 Quickfire Round: To AI or Not to AI
49:25 Controversial Opinions on AI
53:52 Closing Thoughts and Acknowledgements
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
Debunkbot and Other Tools Against Misinformation
In this follow-up episode of the Behavioral Design Podcast, hosts Aline Holzwarth and Samuel Salzer welcome back Gordon Pennycook, psychology professor at Cornell University, to continue their deep dive into the battle against misinformation.
Building on their previous conversation around misinformation’s impact on democratic participation and the role of AI in spreading and combating falsehoods, this episode focuses on actionable strategies and interventions to combat misinformation effectively.
Gordon discusses evidence-based approaches, including nudges, accuracy prompts, and psychological inoculation (or prebunking) techniques, that empower individuals to better evaluate the information they encounter.
The conversation highlights recent advancements in using AI to debunk conspiracy theories and examines how AI-generated evidence can influence belief systems. They also tackle the role of social media platforms in moderating content, the ethical balance between free speech and misinformation, and practical steps that can make platforms safer without stifling expression.
This episode provides valuable insights for anyone interested in understanding how to counter misinformation through behavioral science and AI.
LINKS:
Gordon Pennycook:
Further Reading on Misinformation:
TIMESTAMPS:
01:27 Intro and Early Voting
06:45 Welcome back, Gordon!
07:52 Strategies to Combat Misinformation
11:10 Nudges and Behavioral Interventions
14:21 Comparing Intervention Strategies
19:08 Psychological Inoculation and Prebunking
32:21 Echo Chambers and Online Misinformation
34:13 Individual vs. Policy Interventions
36:21 If You Owned a Social Media Company
37:49 Algorithm Changes and Platform Quality
38:42 Community Notes and Fact-Checking
39:30 Reddit’s Moderation System
42:07 Generative AI and Fact-Checking
43:16 AI Debunking Conspiracy Theories
45:26 Effectiveness of AI in Changing Beliefs
51:32 Potential Misuse of AI
55:13 Final Thoughts and Reflections
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
The Role of Misinformation and AI in the US Election with Gordon Pennycook
In this episode of the Behavioral Design Podcast, hosts Aline and Samuel explore the complex world of misinformation in the context of the U.S. elections with special guest Gordon Pennycook, a psychology professor at Cornell University.
The episode covers the effects of misinformation on democratic participation, and how behavioral science sheds light on reasoning errors that drive belief in falsehoods. Gordon shares insights from his groundbreaking research on misinformation, exploring how falsehoods gain traction and the role AI can play in both spreading and mitigating misinformation.
The conversation also tackles the evolution of misinformation, including the impact of social media and disinformation campaigns that blur the line between truth and fiction.
Tune in to hear why certain falsehoods spread faster than truths, the psychological appeal of conspiracy theories, and how humor can amplify the reach of misinformation in surprising ways.
LINKS:
Gordon Pennycook:
Further Reading on Misinformation:
TIMESTAMPS:
00:00 Introduction
03:14 Behavioral Science and Misinformation
05:28 Introducing Gordon Pennycook
10:02 The Evolution of Misinformation
12:46 AI’s Role in Misinformation
14:51 Impact of Misinformation on Elections
21:43 COVID-19 and Vaccine Misinformation
26:32 Technological Advancements in Misinformation
33:50 Conspiracy Theories
35:39 Misinformation and Social Media
42:35 The Role of Humor in Misinformation
48:08 Quickfire Round: To AI or Not to AI
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
In this spine-chilling Halloween special of the Behavioral Design Podcast, co-hosts Aline Holzwarth and Samuel Salzer take listeners on a journey into the eerie intersection of AI and behavioral science. They explore the potential ethical and social consequences of AI, from our urge to anthropomorphize machines to the creeping influence of human biases in AI engineering.
The episode kicks off with the hosts sharing their favorite Halloween costumes and family traditions before delving into the broader theme of Frankenstein as an apt metaphor for AI. They discuss the human inclination to attribute human qualities to non-human entities and the ethical implications of creating machines that mirror humanity. The conversation deepens with reflections on biases in AI development, risks of ‘playing God,’ and the tension between technological progress and human oversight.
In a thrilling twist, the hosts read a co-authored sci-fi story written with ChatGPT, illustrating the potential dark consequences of unchecked AI advancement. The episode wraps up with Halloween-themed wishes, encouraging listeners to ponder the boundaries between human and machine as they celebrate the holiday.
Timestamps:
03:38 – Frankenstein: Revisiting the original story
09:09 – Frankenstein’s Modern AI Metaphor: Parallels to today’s technology
18:06 – Reflections on AI and Anthropomorphism: The urge to humanize machines
36:31 – Exploring Human Biases in AI Development: How biases shape AI
42:06 – Trust in AI: Human vs. algorithmic decision-making
46:45 – The Personalization of AI Systems: Pros and cons of tailored experiences
49:10 – The Ethics of Playing God with AI: Examining the risks
55:56 – Concluding Thoughts and Halloween Wishes: Reflecting on AI’s duality
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
In this episode of the Behavioral Design Podcast, we delve into the world of AI recommender systems with special guest Carey Morewedge, a leading expert in behavioral science and AI.
The discussion covers the fundamental mechanics behind AI recommendation systems, including content-based filtering, collaborative filtering, and hybrid models. Carey explains how platforms like Netflix, Twitter, and TikTok use implicit data to make predictions about user preferences, and how these systems often prioritize short-term engagement over long-term satisfaction.
The episode also touches on ethical concerns, such as the gap between revealed and normative preferences, and the risks of relying too much on algorithms without considering the full context of human behavior.
Join co-hosts Aline Holzwarth and Samuel Salzer as they together with Carey explore the delicate balance between human preferences and algorithmic influence. This episode is a must-listen for anyone interested in understanding the complexities of AI-driven recommendations!
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LINKS:
Carey Morewedge:
Understanding AI Recommender Systems:
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TIMESTAMPS:
00:00 The 'Do But Not Recommend' Game
07:53 The Complexity of Recommender Systems
08:58 Types of Recommender Systems
12:08 Introducing Carey Morewedge
14:13 Understanding Decision Making in AI
17:00 Challenges in AI Recommendations
32:13 Long-Term Impact on User Behavior
33:00 Understanding User Preferences
35:03 Challenges with A/B Testing
40:06 Algorithm Aversion
46:51 Quickfire Round: To AI or Not to AI
52:55 The Future of AI and Human Relationships
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
In the latest episode of the Behavioral Design Podcast, we are excited to launch Season 4 with an in-depth exploration of how behavioral science and AI converge, setting the stage for an engaging and thought-provoking season.
This episode tackles big questions around AI’s growing influence, offering insights into both its promise and its challenges, especially as they relate to human behavior and decision-making.
Join co-hosts Aline Holzwarth and Samuel Salzer as they introduce key themes for the season, including the profound implications of AI on behavioral science and society at large. The episode opens with breaking news from the AI world, such as the significance of neural networks, which serve as the foundation of modern AI systems. The hosts explain how neural networks work and contrast them with the extraordinary complexity of the human brain.
The episode covers essential concepts for behavioral scientists, including large language models (LLMs), the backbone of generative AI, as well as prompt engineering and AI agents. These tools are transforming fields from healthcare to customer service, and the hosts break down their real-world applications, highlighting how they are used to enhance decision-making, automate workflows, and drive personalized interventions.
Samuel and Aline debunk several common myths about AI, such as whether generative AI truly enhances creativity or if more complex models are always better. They also explore algorithmic bias versus human bias, discussing how AI can both amplify and address societal inequities depending on how it is designed and implemented.
In “To AI or Not to AI”, this season’s quickfire round, the hosts weigh in on whether they’d trust AI for tasks like driving their kids to daycare or offering relationship advice, sparking a thought-provoking discussion on AI’s role in everyday life.
This episode is a must-listen for anyone curious about the evolving relationship between behavioral science and AI, offering both high-level insights and detailed explorations of the real-world implications of these technologies.
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TIMESTAMPS:
00:00 Introduction to the Behavioral Design Podcast 02:36 Breaking News 04:30 Understanding Neural Networks 09:38 The Beauty and Complexity of the Human Brain 17:37 Season Preview 21:53 Meet Your Hosts 29:00 Nuanced Behavior 30:43 AI 101 for Behavioral Scientists 44:14 Debunking AI Myths 01:02:15 To AI or Not to AI: Quickfire Round 01:14:45 Final Thoughts
LINKS:
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Interesting in collaborating with Nuance? If you’d like to become one of our special projects, email us at [email protected] or book a call directly on our website: nuancebehavior.com.
Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
We've reached the end of Season 3! 🎉
In this finale, we give you the inside scoop on topics behavioral design from 2023. From our favorite resources to AI to films, we explore all things behavioral design, so you too are in the inside scoop! All resources are linked below. Enjoy!
From the bottom of our hearts, thank you for supporting us throughout the year! We appreciate you! 🙏 🙌
Gratitude:
Favorite Resources:
Top 10 films:
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Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
Welcome to the latest Product Deep Dive! 💊
In this bonus series of the Behavioral Design Podcast, we take a closer look at the seemingly simple, yet tremendously important, pill bottle.
Previous guest, Aarthi Rao, took her stab at designing the best pill bottle, so we decided to deep dive into all things behavioral design in the pill bottle world, ourselves! Easy, attractive, social, personalized...tune in to learn more, this one was a lot of fun!
Thank you to all of our listeners for supporting our podcast. Tune in next week for our Season 3 finale!
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Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
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The song used is Murgatroyd by David Pizarro
Aarthi Rao leads behavioral insights at Cityblock Health, as their Vice President of Behavioral Insights and Strategic Engagement Innovation. Aarthi also founded the Design and Innovation Lab at CVS Health.
Aarthi has successfully merged human-centered practices, such as design thinking, with behavioral science at Cityblock. She is a strong advocate for merging qualitative and quantitative methods to better design patient experiences. Today we spoke to Aarthi about how to reach hard-to-reach communities, designing the perfect pill bottle that fits into a patient’s healthcare ecosystem, and so much more. Enjoy!
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Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
Steph Habif is known for a range of health behavior research and strategy, and for leading behavioral science at Tandem Diabetes. Today we chat with Steph about what she’s doing at Tandem to design for diabetic patients, working at the intersection of behavioral science and human-computer interaction. We also went over what Steph called behavioral science's branding problem.
Do you know someone who would enjoy Behavioral Design? Please tell them about us! Thanks for listening!
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Support the podcast by joining Habit Weekly Pro 🚀. Members get access to extensive content databases, calls with field leaders, exclusive offers and discounts, and so much more.
Every Monday our Habit Weekly newsletter shares the best articles, videos, podcasts, and exclusive premium content from the world of behavioral science and business.
Get in touch via [email protected]
The song used is Murgatroyd by David Pizarro
Welcome to the latest Product Deep Dive! 🗓️ In this bonus series of the Behavioral Design Podcast, we take a closer look at the all-so-famous, yet simple, calendar. Previous guests, Laurie Santos, Linda Babcock & Ashley Whillans all spoke to us about time, so we decided it was "time" (get it) to discuss it in more detail! Tune in to learn more about our love/hate relationship with the calendar, the pros and cons between more or less calendar, and so much more! Who knew calendars were so much fun? -- Support the podcast by joining Habit Weekly Pro 🚀 The song used is Murgatroyd by David Pizarro. Get in touch via [email protected]
In this episode, we speak with Linda Babcock, Professor of Economics and former dean at Carnegie Mellon University (CMU). She’s also the founder and faculty director of the Program for Research and Outreach on Gender Equity in Society (PROGRESS), also at CMU.
Linda has a new book, The No Club: Putting a Stop to Women's Dead-End Work. During our conversation, we speak with Linda about why and what leads women to take on more "non-promotable tasks", how the work environment influences this and why the expectation is there in the first place. Happy listening!
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The song used is Murgatroyd by David Pizarro.
Get in touch via [email protected]
In this episode, we speak with Mitesh Patel, a leading expert on the use of nudges, gamification, and wearables to improve health. Mitesh founded and led the Penn Medicine Nudge Unit and is currently the Chief Clinical Transformation Officer at Ascension.
During our converstation, Mitesh discusses examples of behavioral design in the wild and how they can be used to encourage people to engage in healthy behaviors. Together we explore the topic of gamification and its potential use in encouraging exercise and discuss the application of behavioral science in healthcare. The episode includes a product deep dive into gyms and how they can be optimized using behavioral design principles. We hope you enjoy this episode!
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The song used is Murgatroyd by David Pizarro.
Get in touch via [email protected]
Welcome to the latest Product Deep Dive! 🚗
In this fun bonus series of the Behavioral Design Podcast, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product "Autonomous Vehicles", following up on our conversation with Nick Chater from last week.
Tune in to learn more about how we would re-design Autonomous Vehicles, our own behavioral considerations, and what we can learn from this as behavioral designers. Happy listening!
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PS. The If books could kill podcast episode on nudging can be found here.
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We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via [email protected]
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The song used is Murgatroyd by David Pizarro.
In this episode, we're thrilled to host Nick Chater, an esteemed Professor of Behavioural Science at Warwick Business School. Nick is a leading figure in his field, focusing his research on the cognitive and social foundations of rationality. He is the co-founder and Director of the research consultancy Decision Technology Ltd, and has written engaging books like "The Language Game: How Improvisation Created Language and Changed the World" and "The Mind is Flat: The Remarkable Shallowness of the Improvising Brain".
Join us as we delve into a captivating conversation with Nick on the application of behavioral science to public policy. We discuss the fascinating interplay between various branches of behavioral science and their implications in real-world policy decisions, bridging the gap between theory and practice. For our product deep-dive, we navigate the intriguing world of autonomous vehicles, examining their design and impact through the lens of behavioral science. In addition, we explore Nick's provocative paper co-authored with George Loewenstein on I frames vs. S frames.
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The song used is Murgatroyd by David Pizarro.
Get in touch via [email protected]
In this episode we are delighted to welcome Paul Bloom, a distinguished developmental psychologist and Professor of Psychology at the University of Toronto. Paul has authored seven books, including Aginst Empathy and his most recent, Psych: The Story of the Human Mind. He is one of the leading thinkers in psychology and has dedicated his career to exploring how people, both children and adults, make sense of the world through language, morality, pleasure, pain, and religion.
Join us as we engage in a thought-provoking conversation with Paul about the different subfields of psychology and what they can bring to the real world, from neuroscience to developmental psychology, cognitive, social, and clinical. This discussion evolves into a stimulating debate on the extent to which academia can truly contribute to industry.
For our product deep-dive, we challenge Paul to consider how concepts and methods from behavioral science could be used to improve the Bible, and delve into his perspective on the age-old question of nature versus nurture in shaping our lives. This episode should be a fascinating listen for anyone interested in the human mind, behavioral science, and the intersection between academia and industry.
Relevant links
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
Get in touch via [email protected]
Welcome to the latest Product Deep Dive! 🎤
In this fun bonus series of the Behavioral Design Podcast, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product "Conferences", following up on our conversation with Dave Pizarro from last week.
Tune in to learn more about how we would re-design conferences, what they have in common with weddings, and what we can learn from this as behavioral designers. Happy listening!
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We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via [email protected]
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
Welcome to the latest Product Deep Dive! 🤿
In this new series of the Behavioral Design Podcast, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product "toothbrush", following up on our conversation with Heather Cole-Lewis from last week.
Tune in to learn more about how we would re-design a toothbrush, and what we can learn from this as behavioral designers.
*This episode was scheduled for Wednesday, but was delayed due to technical difficulties. Thank you for your patience!
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We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via [email protected]
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
In the latest episode of the Behavioral Design Podcast, we are thrilled to have Heather Cole-Lewis, a renowned Behavioral Epidemiologist and Health Equity Clinical Scientist at Google. Heather is best known for her groundbreaking Big E, little e framework in the realm of digital health interventions.
Join us as we dive into an engaging discussion with Heather about the intricacies of engagement in digital health interventions, including a deep dive into her Big E, little e model. Heather shares her unique insights on redesigning a product we all use on a daily basis, demonstrating a targeted approach that considers factors such as a person's background, goals, and specific context.
We also explore the challenges of addressing health disparities and the importance of a more equitable approach to intervention development. Finally, Heather enlightens us on the significance of making a strong business case for behavioral science. This episode promises to be a captivating listen for anyone interested in digital health, behavioral science, and creating equitable solutions.
Relevant links
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
Get in touch via [email protected]
Welcome to the latest Product Deep Dive! 🤿
In this new series of the Behavioral Design Podcast, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product of "personality tests", following up on our enlightening conversation with Sanjay Srivastava. Aline and Samuel explore their own experience with these tests, their practical applications, and the insights we can gain from them.
Tune in to learn more about the role personality tests play in understanding ourselves and others, and how we should think about them as behavioral designers.
We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via [email protected]
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The song used is Murgatroyd by David Pizarro.
In this episode, we have a fascinating conversation with Sanjay Srivastava, widely regarded as one of the world's leading personality experts. We explore various aspects of personality, from the famous Harry Potter house sorting to the intriguing curly fry problem. We delve into the impact of friction on user experience and outcomes, intentional and unintentional, and the potential of interventions based on personality traits.
We also examine the stability of personality as a construct and discuss the design and use of corporate personality tests. As you'll notice, we shift our perspectives throughout the conversation, and the discussion takes unexpected turns. We are sure this should make for an engaging listen for anyone interested in the science of personality.
Relevant links
Connect with Sanjay on LinkedIn (or Mastodon) and check out this website.
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The song used is Murgatroyd by David Pizarro.
Get in touch via [email protected]
Welcome to The Behavioral Design Podcast's newest series, Product Deep Dives! 🎉
In this series, we take a closer look at products discussed in past episodes of the show. In this episode, we are discussing the product of "co-living spaces" having been discussed with our guest, Laurie Santos, on an earlier episode. Aline and Samuel take a deeper look at the behavioral science of co-living spaces and share their own thoughts and experiences of shared living.
Tune in to learn more about how co-living spaces are designed to foster positive behavior, and how the concept can be applied to other spaces too.
We'd love to hear your thoughts on this topic and ideas for future episodes! Get in touch via [email protected]
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
In this episode, we speak with Laurie Santos, Professor at Yale. In addition to her research on primate decision-making, Laurie is an expert on the science of well-being. Her teachings on the psychology of the good life are some of the most popular of all time at Yale and on Coursera. She also has a free curriculum for high schools, and she even has her own podcast.
We chatted with Laurie about shared living spaces and the importance of being social (even when we don’t feel like being social!). We also compare happiness with psychological richness, and the pros and cons of self-monitoring. And as a special bonus, you get to hear Laurie’s expert rendition of a primate’s pant-hoot.
Relevant links
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizarro.
Get in touch via [email protected]
We're finally back! 🎉 In this season 3 preview episode, we sit down and nerd out about all things Behavioral Science and AI, the state of the field and what we look forward to in the upcoming season.
Thanks to you, our listeners, for patiently waiting for us to return and for supporting this podcast! We really appreciate it 😊🙏
Relevant links
AI tools discussed
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The song used is Murgatroyd by David Pizzaro.
Get in touch via [email protected]
We've reached the end of season 2 - yay! 🎉 In this finale, we sit down and nerd out about all things behavioral as an intervention to help Aline overcome her recent existential crisis. We explore what we have learned about human behavior in 2021, whether being happy is important, ethical challenges in the field, how we can create a bigger impact, and, our course, we complete a final round of overrated vs. underrated.
Thanks to you, our listeners for supporting us this year! We really appreciate it 😊🙏
Relevant links
Effective Altruism
Research mentioned:
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The song used is Murgatroyd by David Pizzaro.
In this episode, we speak with Irrational Labs' Lindsay Juarez about big questions in behavioral science, how to reduce misinformation on TikTok, and the importance of communities.
Lindsay is Director at Irrational Labs, working on understanding and improving people's ability to take the daily behaviors that lead to happier, healthier, and wealthier lives. She was previously Senior Behavioral Researcher roles at the Center for Advanced Hindsight and has long experience helping companies use data and behavioral science insights to create and test more effective products and processes to drive behavior change.
We had a fun conversation with Lindsay about everything existential in behavioral science, including the real impact of our field and how necessary are experiments, really? She also shares insights from a recent project aimed at reducing misinformation on TikTok. Enjoy!
Relevant links about Lindsay
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
In this episode, we speak with Ingrid Melvær Paulin about all things digital health behavior, Gamification, and the right behavior change metrics.
Ingrid is Director of Behavioral Insights at UnitedHealth Group. She applied behavioral science across vast areas of digital health behavior change, including previously being Director of Behavioral Insights at Rally Health and holding Senior Behavioral Researcher roles at the Center for Advanced Hindsight and Irrational Labs. She's also an amazing skier.
We had a fun conversation with Ingrid about everything digital health behavior and beyond, including the importance of focusing on the right behaviors, ways Gamification can backfire, her famous spreadsheet of BS companies around the world, and much more. Enjoy!
Relevant links about Ingrid
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
In this episode, we speak with Eric J. Johnson about all things choice architecture and choice engines.
Eric is professor at Columbia Business School at Columbia University and Director of the Center for Decision Sciences. His recently published book The Elements of Choice is a fascinating exploration of decision-making research revealing how choices are designed—and why it’s so important to understand their inner workings.
We had a fun conversation with Eric about everything choice architecture and beyond, including how to provide the right amount of options, the attributes of a good choice engine, and that there's no neutral choice architecture – the environment is always influencing our decisions one way or another. We also ask Eric to redesign popular digital products, including Tinder, Netflix, and Amazon.
Relevant links
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
In this episode, we speak with the fantastic research duo Gabrielle Adams and Leidy Klotz about their work on the science of less: subtraction.
Their research on the science of problem-solving has identified this fascinating bias against subtraction. In other words, when we solve problems, we tend to favor adding things over subtracting things, even when subtraction offers a better solution. We have a massive subtraction blindspot.
We had a great discussion, exploring all aspects of subtraction, from their research to tips for how teams and individuals can overcome it and why "jeggings" are severely underrated. Enjoy!
Related links:
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
In this episode, we speak with Liz Fosslien about how to make work better using nudges (and feelings!).
Liz is the co-author and illustrator of the Wall Street Journal best-selling book No Hard Feelings and she's an expert on how to make work better. As the Head of Content at Humu, she uses behavioral science to help leaders and their teams make meaningful improvements. She's also a master illustrator and we'd be surprised if you haven't seen her "sprinkles of insights" across your social media feeds.
We have a wonderful discussion, exploring how to make work life better, managing #WFH, why we might benefit from being less passionate about work and how the nudge engine at Humu helps people work together better.
Related links:
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
In this episode, we speak with none other than Dan Ariely.
We assume most of our listeners are already familiar with Dan's work, and we cover plenty of ground in this fun and enlightening episode. You can expect to learn about why Dan began receiving death threats from COVID deniers, strategies for overcoming vaccination hesitancy, the promise of psychedelics for treating mental health, and lessons from Dan's personal journey. We also talk about couscous!
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
In this episode, we speak with Jay Van Bavel about all things identity.
Jay is Professor at NYU and Director of the Social Identity & Morality Lab. His book "The Power of Us," co-authored with Dominic Packer, was just released on September 7th. It's a fascinating read that looks into how we can understand and harness our shared identities for personal and collective success.
In this episode, we have a fun conversation with Jay about everything identity, including why we contain multitudes and how the social needs of belonging, uniqueness and status impact our identity. We also discuss how identity can be a double-edged sword, both able to spark unity and (sometimes) create division, and why bumper stickers are overrated.
Relevant links
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
In this episode, we speak with Ashley Whillans on time and how to spend it well ⏰.
Ashley is a Professor at Harvard and author of Time Smart: How to Reclaim Your Time and Live a Happier Life. She's got a Ph.D. in Social Psychology and is an expert on time and how to spend it well. Her research investigates whether and how intangible incentives, such as experiential and time-saving rewards, affect employee motivation and well-being. She also works with organizations to help employees overcome time stress and thrive in their lives in and outside of the workplace.
In this episode, we have a fun conversation with Ashley about her book, including discussing her research on people's perception of time and decision making, how to design better products and services based on these insights, and how to best decline an invitation (you're welcome). We hope you enjoy the episode!
Relevant links
Missed Habit Day? No worries, here's link to the full event recording.
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
In this episode, we're speaking with behavioral science superstar Katy Milkman ⭐️
Katy has one of the most impressive resumes in the field – She's a professor at UPenn, Co-founder of the Behavior Change for Good Initiative with Angela Duckworth, Host of Choiceology podcast (much more refined than ours), and Author of a new book: How to Change: The Science of Getting From Where You Are to Where You Want to Be.
Some of our favorite research from Katy includes Fresh Start Effect, Temptation Bundling, Implementation Intentions, and most recently, she's pioneered the mega-study (what works to promote exercise, vaccination)
In this episode, we have a fun conversation with Katy about her book, including discussing personalization, temptation bundling, and what type of interventions are most effective. We also talk about her recent study on regret lotteries in Philly + much more!
Relevant links
Katy's Research
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
We're back with Season 2 - yay! We start the new season with a bang as our first guest is none other than Emily Oster. 🎉
Besides being Aline's favorite person to follow, Emily is an economics professor at Brown University and a thought-leader on data-driven parenting. She has written several best-selling books on pregnancy and parenting, all centered around a specific goal: creating a world of more relaxed pregnant women and parents.
In this episode, we have a fun conversation with Emily about her latest book, The Family Firm (out today!). We learn about her fantastic 4 Fs framework, discuss salience of risk and how that impacts decision-making, learn what science communication often gets wrong, AND why Summersalt swimwear is underrated.
Relevant links
Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks!
The song used is Murgatroyd by David Pizzaro.
We've reached the end of season 1 - yay! 🎉 In this finale, we sit down and nerd out about all things behavioral as Aline is welcomed back from her baby cave. We explore the growing landscape of behavioral associations, the recent attempts to incentivize vaccine uptake, we languish on languishing, talk faulty risk perceptions, and, our course, complete a final round of overrated vs. underrated.
Relevant links
Recently launched behavioral associations and groups (and their abbreviations):
Vaccination uptake
Flourishing & languishing
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The song used is Murgatroyd by David Pizzaro.
Matt Johnson is a professor, researcher, and writer specializing in the application of neuroscience and psychology to the business world and Prince Ghuman is an experienced marketer with great experience of applying neuroscience to marketing and business strategy. Together they've written the book Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brain.
In this episode, we have a fun conversation with Matt and Prince about what the heck "Blindsight" is and what it has to do with decision-making, we dive into the ethics around using behavioral science for good (and for less obviously good “marketing” purposes) and how we can solve the thorny problem of tech addiction.
Links and resources:
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The song used is Murgatroyd by David Pizzaro.
*This episode was recorded in Q1 of 2021
Kelly Peters is the CEO and Co-founder of BEworks, and one of the leading voices in the world of Applied Behavioral Economics. Kelly has done some fantastic work in the field and she's a firm believer that when applied properly, scientific thinking has the power to transform society.
In this episode, Kelly shares her journey into behavioral economics, how BEworks approach their client work, challenges related to COVID-19, and much more. Hope you enjoy the episode!
Links and resources:
Support the podcast by joining Habit Weekly Pro 🚀
The song used is Murgatroyd by David Pizzaro.
*This episode was recorded in Q1 of 2021
Maya Shankar is the Senior Director of Behavioral Economics at Google and previously served as a Senior Advisor in the Obama White House, where she founded and served as Chair of the White House's Behavioral Science Team. For good measure, she also served as the first Behavioral Science Advisor to the United Nations. Most recently, Maya launched "A Slight Change of Plans," a fantastic new podcast with Pushkin Industries.
In this episode, Maya shares her journey into behavioral science and highlights along the way, including the importance of her mentors, reminiscing about her time leading the White House's Behavioral Science Team, and whether it's harder to change minds or change behaviors.
Links and resources:
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The song used is Murgatroyd by David Pizzaro.
Logan Ury is a behavioral scientist-turned dating coach and Hinge’s Director of Relationship Science. She recently published How to Not Die Alone – a fantastic book on the surprising science that will help you find love.
We speak about all things behavioral science and modern love, including how Hinge designs the app to be deleted and common cognitive biases in dating. We also talk about how Logan became the lead of Google’s behavioral science and was later able to build a successful career combining her passion for behavioral science and relationship science. Hope you love it!
Links and resources:
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The song used is Murgatroyd by David Pizzaro.
Interested in learning more about how Behavioral Economics can be used in practice? Great, this episode is for you! It features a fun conversation with Melina Palmer, one of the leading experts in applied Behavioral Economics. Melina is the founder and CEO of the Brainy Business, teaches Applied BE at Texas A&M University and recently published her first book, What Your Customer Wants and Can’t Tell You.
We speak about her journey and how she built her Brainy Business podcast and community, how she supports her clients to ask better questions, important principles regarding pricing, and we talk cookies! Enjoy! 🍪
Links and resources:
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The song used is Murgatroyd by David Pizzaro.
This episode features an insightful conversation with decision-making rockstar Annie Duke. Annie barely needs an introduction, she's the best-selling author of Thinking in Bets, and most recently, How to Decide. She has made it her pursuit to help us understand how we make decisions and provide us with concrete steps and tools for improving our decision making process.
We cover several interesting topics, including Annie's journey from academia, to professional poker, to consulting and back to research. We also cover why it's so difficult to update our beliefs, why we should hone our archer's mindset, and much more. The episode even includes a special guest. Enjoy!
Links and resources:
Philip Tetlock's work
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The song used is Murgatroyd by David Pizzaro.
This episode features a profound conversation with world-renowned neuroscientist and psychologist Lisa Feldman Barrett. Lisa is among the top 1% of most-cited scientists in the world, with over 240 peer-reviewed scientific papers contributing to her revolutionary research in psychology and neuroscience. Outside of the lab, she's a best-selling author and her popular TED talk has more than 6 million views. TLDR: Lisa is a rockstar 🤘.
We cover several interesting topics, including why your brain is not for thinking, how prediction becomes reality, why most people are wrong in how they think about emotions, the best type of chocolate (spoiler: dark), and much more. Enjoy!
Links and resources:
Books referenced:
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The song used is Murgatroyd by David Pizzaro.
This episode features an insightful conversation with Dr. Clare Purvis, Director of Behavioral Science at Headspace. Clare is a clinical psychologist with extensive experience working in health technology, translating clinical evidence into commercially viable, engaging, and innovative digital products.
We cover several interesting topics, including how Clare transitioned from academia to the start-up world, how we can building systems of behavior change in organizations, what makes a good onboarding, and how to design for mindfulness. Enjoy!
Links:
This episode features an insightful conversation with the fantastic Nina Mažar. Nina has been part of founding BEworks, BEAR (Behavioral Economics in Action at Rotman center), and the World Banks' behavioral science team. She is currently professor of marketing and co-director of the Susilo Institute for Ethics in the Global Economy at Boston University.
We cover several interesting topics, including how Nina got started in the field, three pieces of advice for starting a behavioral science unit, nudging for diversity and honesty, plus what to get next time you're ordering Balkan food. Enjoy!
Links:
Timestamps
00:23: Episode overview
01:41: Interview begins
02:02: Nina details her background in behavioral science
04:29: How Nina’s work in both industry and academia shaped her view on behavioral science research
08:49: Nina discusses setting up the World Bank’s behavioral science unit
11:59: Nina’s advice on setting up a behavioral science team in an organisation
17:01: Reflecting on studies on dishonesty and nudging people via signature at the top
22:04: Why is the “bad apple” narrative so persistent?
24:16: How can behavioral science help counter discrimination and racism?
28:22: Countering gender bias in news reporting in Sweden via transparency
32:42: Underrated vs Overrated
39:02: How Nina applies behavioral science in her own life
41:03: Concluding remarks
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Timestamps & shownotes compiled by Keith Broni 🏆
The song used is Murgatroyd by David Pizzaro.
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This episode is special. It features a conversation with the world-renowned habit researcher, Wendy Wood. Wendy has devoted the last 30 years to researching how habits work and recently published the fantastic book Good Habits, Bad Habits.
The episode is packed with insights, and we cover all things habits, from the difference between habits vs. routines to the impact of reward and context on habit formation. If you're curious to understand habits better, this episode is for you!
Links:
Key points:
Timestamps:
00:16: Episode overview
01:33: Interview starts
02:00: Wendy details her background and how she got started researching habits
03:55: Differentiating habits and behavior
06:50: Distinguishing between routines and habits
08:10: The automaticity of bias associations compared to the automaticity of habits
10:50: Can one-off trainings really be used to create new habits
13:16: Changing day-to-day environments and systems to change habits
16:28: Sam tells an anecdote about the influence of context on habits
18:30: The temporal dynamic of habit activation
20:42: Recurring contextual associations with a habit
21:27: Internal states as context cues for habits
23:52: Incentivising habits with rewards
26:54: Case study: encouraging use of an office’s stairs over an elevator
29:40: Best way to incentivise new habits
33:57: How is frequency related to establishing a new habit
35:30: The generalisation of habits
37:10: Overrated vs Underrated
44:47: What bad habit has been Wendy’s greatest nemesis in her personal life
47:36: Concluding remarks
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Timestamps & shownotes compiled by Keith Broni 🏆
The song used is Murgatroyd by David Pizzaro.
En liten tjänst av I'm With Friends. Finns även på engelska.