Hooked: A Summary of Nir Eyal's Guide to Engagement

Chapter 1 What's Hooked

"Hooked: How to Build Habit-Forming Products" is a book written by Nir Eyal, with contributions from Ryan Hoover. Published in 2014, the book explores the psychology behind why certain products become addictive and how businesses can create engaging products that keep users coming back.

Eyal uses case studies and examples from successful companies to illustrate how these principles work in practice. The book serves as a guide for entrepreneurs and product designers to create products that foster user engagement and loyalty while remaining ethically responsible.

Chapter 2 The Background of Hooked

"Hooked: How to Build Habit-Forming Products," authored by Nir Eyal and published in 2014, explores the psychology behind the creation of engaging and habit-forming products, particularly in the tech industry. Eyal, a behavioral design expert, uses a framework he developed called the Hook Model, which consists of four core components: Trigger, Action, Variable Reward, and Investment. This model describes how businesses can create products that keep users coming back.

Eyal's insights were intended not just for tech entrepreneurs but also for anyone involved in product development, marketing, and user experience design, helping them to understand the foundations of user behavior and the mechanics behind habit formation in a digital age. His work has since had significant implications across various industries, prompting discussions about user addiction and the responsibilities of product creators.

Chapter 3 Quotes of Hooked

Here are ten notable quotes from "Hooked: How to Build Habit-Forming Products" by Nir Eyal, often featuring insights from Ryan Hoover:

1. "To build habit-forming products, we must understand how to create user habits that stick."

2. "The Hook Model consists of four phases: Trigger, Action, Variable Reward, and Investment."

3. "Triggers are the stimulus that prompts users to take action."

4. "Actions are the behaviors performed in anticipation of a reward."

5. "Variable rewards play a critical role in creating user engagement; users return for the unpredictability of the outcome."

6. "Investment increases the likelihood of the next use. The more effort users put into a product, the more they value it."

7. "Habit-forming products don’t just capture attention; they create behaviors and connections that last."

8. "People don't just want to be entertained; they want to develop habits that fulfill their needs."

9. "Understanding user behavior through the lens of psychology can help innovators build products that meet real human needs."

10. "To create a habit-forming product, one must focus on solving problems in users' lives rather than simply delivering features."

Book  https://www.bookey.app/book/hooked-by-nir-eyal%2C-ryan-hoover

Youtube https://www.youtube.com/watch?v=Fvde0h-fndM

Amazon https://www.amazon.sg/Hooked-How-Build-Habit-Forming-Products/dp/1591847788/ref=sr_1_1?adgrpid=101434240051&dib=eyJ2IjoiMSJ9.aKspLlPTxQmzMfa9S-Cq5RtcZpeJ5WFexgoRsYw_XUrLZYxDn8exVQYhiUay9PXhRMD29XJUgskY4Y2eebnFTHX00jHyG7SX-J7gQMVlB2s6FbFFqxwh8dJBjdAqVZQrxGF5BiaXr7fwtmqFVzgrFVHXxl-3goUWwe78PBIMrdon_1KXqlgOlsBEzLj__pO6e68068AupuX979hUFnZ1K2qlgr8pGTfkxFV-vcj3PPMo-g95nCfmags4vzcWKoekm6DZ-wq7-Gfkyg5Pbqsl4UFQhlF4LyJyrHpBafMPDHY.4H7qtK6BQoFFG6drxZ65xd-Uuio7LP2e5TTN4m3rLtM&dib_tag=se&hvadid=419788633126&hvdev=c&hvlocphy=9062500&hvnetw=g&hvqmt=e&hvrand=10782175846546023788&hvtargid=kwd-100780389&hydadcr=4516_51958&keywords=hooked&qid=1731635421&sr=8-1

Goodreads https://www.goodreads.com/book/show/22668729-hooked?from_search=true&from_srp=true&qid=Y14uY5kbGG&rank=2