All the news that’s fit to hear

Is audio a missed opportunity for newspapers? A bold young Irish startup, NOA, has struck deals with publishers such as Bloomberg, the New York Times and the FT to create a new audio news service from those publications’ daily news stories.

The idea, according to NOA’s Gareth Hickey and Shane Ennis, is to create a ‘Spotify for News’. Adrian chats about the idea and wonders about what kind of audio delivery might work best. Inevitably, he slips into a few impressions of well-known radio and advertising people he thinks might do it well.

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