Start / The Biotech Startups Podcast / %f0%9f%a7%ac cyriac roeding part 2 from digital clocks to global mobile marketing cracking coca colas 160 million bottle code silicon valleys pine scented entrepreneurship leapfrogging tec

🧬 Cyriac Roeding - Part 2 | From Digital Clocks to Global Mobile Marketing | Cracking Coca-Cola's 160 Million Bottle Code | Silicon Valley's Pine-Scented Entrepreneurship | Leapfrogging Technology in the Amazon Jungle

31 min • 2 januari 2025

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Part 2 of 4: My guest today is Cyriac Roeding, founder, investor, and CEO of Earli, a company on a mission to transform cancer into a manageable condition. Using innovative gene therapy approaches, Earli’s technology forces cancer cells to produce a synthetic, non-human biomarker—overcoming the limitations of relying on naturally occurring biomarkers that cancer may or may not provide.

Cyriac is a serial entrepreneur and investor who has created ventures at the intersection of physical and digital worlds. He has invested in startups like OpenAI and served as CEO of Shopkick, which was acquired for $250 million. His current focus, Earli, has raised nearly $60 million from top investors. Cyriac's journey from launching his first startup at 15 to being named a World Economic Forum Tech Pioneer showcases his valuable insights into building successful startups.

In this episode, you’ll hear about:

How Cyriac's early fascination with technology manifested through building a digital clock from scratch
The transformative experience in Tokyo that served as a "reset button," exposing him to radical cultural differences
His strategic career progression from Roland Berger to McKinsey
The pivotal move from a failing mobile auction business to pioneering "mobile marketing"
The challenging transition to CBS Mobile, where starting from zero employees allowed him to leapfrog competitors by implementing innovative features

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Links

Subscribe to the podcast: https://podcasts.apple.com/us/podcast/the-biotech-startups-podcast/id1679591994

Find Our Guest, Cyriac Roeding, at these links:

https://www.linkedin.com/in/cyriacroeding/

https://www.earli.com/

https://www.joinrewind.com/

Find Our Host, Jon Chee, at these links:

https://www.linkedin.com/in/jonchee

https://www.excedr.com

Excedr Socials & Website

LinkedIn: https://www.linkedin.com/company/excedr/