Reebok Founder: How We Built A Brand That Beat Nike - Joe Foster | PEP TALK - S3 EP 2
37 min •
11 februari 2022
Joe Foster is the founder of the legendary shoe brand Reebok, which he started with his brother Jeffrey in 1958. During his time at Reebok, Joe built the brand to become bigger than Nike and pioneered what we today call influencer marketing.