In season 2, episode 24 Simon interviews Graham Hobson. Graham was the founder and first CEO of Photobox - a startup in 2000 and later becoming Europe’s largest personalisation company. Photobox acquired Moonpig as well as other European brands and the group was sold to Private Equity in 2016. Since then Graham has worked in various roles: as CTO, board member, trustee, angel investor, social impact supporter, coach, mentor and general advisor helping startups and larger companies with scaling and preparing for exit.