#020 Sustainability: hype or real deal? | BMW Podcast

Just a marketing buzzword, or a real chance for companies like BMW? To find out, we invited two guests to our podcast to discuss sustainability: Daniela Bohlinger from BMW, and Michael Held from Steelcase, one of the world's largest and most innovative furniture companies. Both are working towards more sustainability, especially in terms of design and materials used for products.  Tune into this exciting episode, in which our podcast host Sara found out how sustainability and design are connected, what the dark side of the moon for products means, why sustainability is more than just not polluting the environment, and what office chairs and the seats in your BMW have in common. Oh, and if you were wondering what Dilbert comic strips and the reality of office space design have to do with each other... well, just hit play! 00:50 Introduction of guests 04:45 Definition of sustainability 05:35 Hype or good business 07:22 Circular economy 09:45 Sustainability in the BMW i3 11:43 Bonding of materials as a challenge 16:58 The right material choice and the right price 19:10 Appeal of recycled products for the customer 23:47 Floor mats as an exemplary challenge in sustainable design 27:10 Making sustainability visible in the BMW i3 and in general 33:58 Acceptance of beauty marks and imperfections in materials 39:52 Word association: sustainability heroes 44:07 Word association: sustainability setback 45:47 Word association: sustainability goal 48:43 Upcoming projects 53:05 Implementing sustainability in companies through design 55:52 The future of sustainable product design If you want to read more about sustainability at BMW, go to:  https://www.bmwgroup.com/en/responsibility/sustainability-at-the-bmw-group.html And if you are interested about sustainability at Steelcase: https://www.steelcase.com/discover/steelcase/sustainability/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.