#062 How to make a BMW i recognisable | BMW Podcast

He started off designing record covers … today it’s cars. That’s Kai Langer’s versatile career in a nutshell. He has been Head of BMW i Design since July 2019 and is shaping the BMW of the future. In this episode, he tells Nicki about the features that make a BMW i so special, what sustainability without sacrifice really means and why the perfect design of an electric car starts with its sound. Hear it for yourself and get inspired. 2:45 A day at the office for a BMW designer 9:30 The fascination of car design 15:30 The i3 and its easiness 20:00 “Project i” 26:00 Design elements of the BMW i models 29:19 Sustainability without sacrifice 32:10 The sound an electric car makes 36:50 Design of the i4 42:30 The kidney grille 49:00 Heartbeats and tail lights And if you want to learn more about BMW i design elements, go to BMW.com “Changing Lanes” is the official podcast of BMW. Subscribe for new episodes each week, in which our hosts take you on an exciting journey and talk about innovative technologies, lifestyle, design and more.