FORWARDISM #08 | Stefan Ponikva drives visionary ideas for the future of BMW | BMW Podcast

A new week means a new trip into the future for us. After seven episodes of THIS IS FORWARDISM and seven guests who have shared their definition of Forwardism with us, today Yomi finally talks to the very person who was instrumental in coining the term “Forwardism” for BMW. Stefan Ponikva is Vice President Brand Communication and Experience at the BMW Group. In this episode, he takes Yomi and us on a journey through the BMW cosmos and tells us what the term “Forwardism” means to BMW and to him personally. He is known for his visionary ideas and we certainly see him as a pioneer of digital marketing – but would he actually call himself that? Let’s find out together.

(00:00) Introduction

(02:00) THIS IS Stefan Ponikva

(05:00) The definition of Forwardism

(06:30) The meaning of brand experience

(07:45) Creating a love brand

(09:45) The power / the importance of digital storytelling

(12:30) Culture Marketing

(13:50) The pioneering role of BMWs metaverse JOYTOPIA

(16:25) The future vision of BMW

(20:55) The shift in the virtual worlds

(23:30) JOY FOREVER

(25:00) Welcome to Utopia

You can find more information about our host Yomi Adegoke here and about our guest Stefan Ponikva here.

Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.