How AngelList Creates an Experimental Culture That Rewards Curiosity

Helen Min, Head of Marketing at AngelList, discusses the pressure marketers face to continue discovering and mastering new marketing channels as regulations and consumer behaviors change at record pace. She also shares innovative tactics she uses at AngelList to create a culture that encourages ongoing experimentation and making quick pivots.   

In this episode we also discuss:

• How the shift from live events to online events really made brands focus on the content
• The strategy behind why AngelList prioritizes growth programs that are aimed at existing customers over acquiring net new users 
• Being scrappy with your marketing dollars, spending like a startup and debunking that you have to invest a lot of dollars to have an impact
• Creating trust in highly regulated industries by respecting user privacy 

 

Guest Bio:

Helen Min leads marketing and communications at AngelList. She spent the last 12 years leading marketing teams at Plaid, Quora, Dropbox, and Facebook. Prior to working in tech, Helen worked in the advertising industry managing automotive and technology clients for Venables Bell & Partners and Young & Rubicam. Helen holds an MBA from UC Berkeley and an MS and BS in Communications from the University of Illinois at Urbana-Champaign. She currently lives in San Francisco with her son.

 

Brave Pick: This week’s Brave Pick of the Week is Yubico . Check out their website here.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

 

Music by: Ari Dvorin

Hosted by: Donny Dvorin