TCbH Interview - T Caires of HABA Games

T is one of the coolest people in the industry. Also, don't sleep on Miyabi.

02:02 - Starting at HABA

04:01 - The eye opening experience of toy fairs

07:57 - Comparing US & European markets

16:34 - Balancing for age differences

24:23 - The twists and turns of age ratings

30:17 - Testing impacting US releases

34:27 - Perceptions & Game Night Approved line

38:21 - Cultural bias and "developmentally appropriate" activities

43:53 - HABA's kindergarten

46:22 - Retroactive dismissal

49:35 - Marketing games in a COVID world

57:55 - The serendipitous timing of a new flip & write

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