33. Measuring Circularity Beyond Carbon

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What does it take to measure circularity and improve our global sustainability efforts? In this episode, we speak with Heidi Frasure, head of Sustainability at Green Standards, who shares actionable insights into her company's pioneering circular business model. Learn how Green Standards sustainably manages decommissioned office materials on a global scale and the significant role of systems thinking and design thinking in addressing environmental and social impacts in procurement and workplaces.

Discover why focusing solely on carbon emissions is not enough and how avoiding "carbon tunnel vision" can lead to more comprehensive and effective sustainability strategies. We uncover the underappreciated impact of interior furnishings on a building's carbon footprint, and examine the unique measures Green Standards uses to track the community benefits of repurposed office assets, including in-kind donations and beneficiary stories. Transparency is key, as we discuss how clients utilize data for impact reporting, marketing, and enhancing employee engagement and retention.

Finally, we highlight the importance of an iterative approach within systems thinking, using practical tools like Excel for small organizations and emphasizing the need for action-oriented strategies. Explore the ethical dimensions of supply chains and the human element in circularity, focusing on fair practices and employee treatment. Join us as we call on leaders to drive sustainability initiatives within their companies, promoting collaboration and smart policy to create truly circular workplaces.

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Want to be a guest on The Circular Future podcast? Email Sanjay Trivedi at [email protected]

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