Founders Corner: The Psychology of Product-Market Fit with JJ Tang

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Finding product-market fit is a psychological puzzle, especially for first-time founders launching during a pandemic. Meet JJ Tang, Co-Founder and CEO of Rootly. In this episode, JJ shares his journey—from growing up in China to attending university in Canada and founding a successful incident management platform used by giants like Cisco, NVIDIA, Canva, LinkedIn, and more. We explore valuable lessons from Y Combinator’s S21 batch, the role of messaging in achieving product-market fit, and JJ’s fresh insights on building trust, understanding customer needs, and why incident management is as much about people as it is about technology.

Where to Find JJ Tang

• LinkedIn: https://www.linkedin.com/in/jjrichardtang/
• Twitter: https://twitter.com/jjrichardtang

Show Links

• Y Combinator: https://www.ycombinator.com/
• Forbes 30 Under 30: https://www.forbes.com/profile/jj-tang/
• Rootly: https://rootly.com/
• Instacart: https://www.instacart.com/

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