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The Cloudcast

Bundling, Unbundling and Ensh*tification

30 min • 4 februari 2024

Some say the Internet has gone to sh*t. Between bundling and unbundling, how does “ensh*tification” happen, and are there ways to prevent or reduce it?

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IN THE DIGITAL WORLD, IT’S EASY TO BUNDLE THINGS TOGETHER

  • The only way to unlock valid is through bundling and unbundling
  • There is a fine line between innovation, growth and platform creep. 
  • Nobody likes when free stuff goes away or gets complicated

CAPITALISM, FREE-ISM, AND ALIGNMENT OF INCENTIVES

  • Expected growth rates are set by the companies. 
  • People in tech are always asking “what’s next?”
  • There’s a difference between early adopters and mainstream


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