The Evolution of MongoDB

The transition of @MongoDB from an open source project to commercially successful public company to cloud provider has been an interesting transition. One that many other software companies are looking to emulate. 

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SHOW NOTES:

• History of MongoDB (wikipedia)
• MongoDB Atlas is launched (DBaaS) - 2016
• Amazon launches DocumentDB (with MongoDB compatibility) - 2019
• MongoDB IPO - 2019
• SaaS and Moving Downmarket - MongoDB’s Transformation
• Evolution of Commercial OSS (Cloudcast Eps.492)
• How Cloud is Changing OSS Licensing (Cloudcast Eps.493)

FROM OPEN TO COMMERCIAL TO IPO TO CLOUD

Many software companies are trying to make the evolution from customer-operated to cloud-operated business models. MongoDB is an early lighthouse is showing the blueprint for success. 

CHANGING (OR GROWING NEW) MARKETS IS VERY DIFFICULT

1. Solve a technical problem
2. Create a unique value proposition (simplicity)
3. [Marketing] Create (and lead) a growing community of users - via open source
4. [Monetization] Create open-core features to differentiate and solve unique problems 
5. [New GTM, New Markets] Evolve the product to new delivery models
6. Grow into new markets, through different customer engagement models 

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