[Replay] Build Your Own CTO Peer Group So That You Can Succeed with Brittany Cotton

Team Alliances are a way to create a relationship with others in order to achieve common goals. They help people stay healthy and motivated, and they can be helpful when it comes to resolving conflicts. Brittany Cotton joins host Etienne de Bruin to share the benefits of a Team Alliance.
Brittany Cotton is Head of Coaching at 7CTOs and Program Leader, Coach, Trainer and Facilitator at Accomplishment Coaching. She is also Executive Coach at Be Radical Coaching. Certified by the International Coaching Federation as both a Professional Certified Coach (PCC) and an Associate Certified Coach, Brittany is an expert in leadership development, career development and life coaching, and corporate training.
A Team Alliance is a conversation around intention, commitment, and contribution, Brittany explains. It’s an agreement to come together under shared goals and collaborate, establishing clear expectations about what needs to be done to achieve those goals.
Many people are uncomfortable answering questions about their goals and aspirations, and give themselves little time to think about what they truly want in life. Without a clear idea of what they want, people tend to live their lives at the effect of their circumstances, rather than being in control of them.
It’s important to identify potential obstacles or “leaks” that could prevent the team from achieving their goals. In a boat, a leak may not be noticeable, or it may even seem manageable, but it diverts your attention and energy from the real goal, which is getting to your destination. Similarly, leaks in the team slowly sap you of willpower, forcing you to keep attending to the same recurring issues.
Your Team Alliance needs to be able to communicate openly and honestly with the group if something is not working, without assigning blame or guilt. This requires a certain level of vulnerability.
In order to prepare for a Team Alliance conversation, people should come to the forum with a willingness to let go of the past and forgive themselves and others for any mistakes or shortcomings, Brittany shares. Etienne advises people who might feel stuck or like they're repeating the same process as last year that it's important to approach the Team Alliance conversation with a fresh perspective and openness to new insights and ideas.
Facilitators of Team Alliances are there to facilitate the discussion and handle any situations that come up. Members are encouraged to communicate their needs and what they would like to experience from their facilitators.
KEY QUOTE
“A Team Alliance is a conversation around intention, commitment, and contribution.” - Brittany Cotton
Resources
Brittany Cotton on the Web | LinkedIn
Be Radical Coaching
7CTOs Forum

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