Apple’s “Wonderlust” iPhone 15 event - let’s talk! (CultCast #610)

This week: we decipher Apple’s “Wonderlust” event invitation and talk iPhone 15 colors and expectations! 🧙‍♂️🔥

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This week's stories

ERFON: Apple sets ‘Wonderlust’ iPhone 15 event for September 12

• Apple sent out invites Tuesday to its annual September product launch event, which will happen September 12. The tagline is “Wonderlust,” so Apple is apparently hoping we’ll all be feeling both wonder and lust when it unveils the iPhone 15 series.

Here's the Apple invitation animation

GRIFFIN: What could the ‘Wonderlust’ event invite mean?

• Apple’s “Wonderlust” event invite features the Apple logo in a windswept, sandy visage. How could the artwork relate to the expected announcements of the iPhone 15 and Apple Watch Series 9 coming during the Apple event on September 12?

LEWIS: Take an early look at the likely iPhone 15 color options

• Apple reportedly will produce the iPhone 15 in an array of mostly muted colors. Yes, unfortunately, it sounds like the regular iPhone might be coming down with a case of the iPhone Pro blues -- boring colors!

LEWIS: Giveaway - Package deal: Apple Watch Carbon Fiber Case and Carbon Fiber Band with Magnetic Clasp for Apple Watch from Lululook

GRIFFIN: Apple tests 3D printing that could revolutionize manufacturing

• Apple is testing a 3D-printer-based manufacturing process for some of its upcoming Apple Watches that could radically change how it manufactures products generally, a new Bloomberg report by Mark Gurman.

ERFON: AirPods with USB-C might launch at Apple’s September event

• After nearly a decade of dragging its feet, Apple is finally switching iPhone to USB-C. The transition away from Lightning is being forced by the European Union, and this fall’s iPhone 15 series will almost certainly be the first with USB-C.