CultCast #257 - Apple augments reality!

This week: early reviews show new MacBook Pro is a video editing powerhouse; Apple’s massive interest in augmented reality; rumors of a Jet White iPhone; AirPods to finally start shipping; new dongle discounts; and finally—is Apple still developing an electric car?

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CultCloth will keep your iPhone 7, Apple Watch, Mac and iPad sparkling clean, and for a limited time you can get 20% off your order with code JETBLACK at CultCloth.co.   Learn how to get in shape using your Watch and iPhone! Sign up for Cult of Mac's new FREE Fitness ebook.   We also want to give Kevin MacLeod at incompetech.com a  thanks for the great music you hear on today's show.   On the show this week @erfon / @bst3r / @lkahney   AirPods supposedly land in Apple stores next week

• According to one Apple fan, who spoke to an employee at Conrad, an Apple authorized reseller in Germany, AirPods will be delivered to stores next Friday, November 17.
• “I have just talked with an employee of the Conrad Online Store, since I am there on 14.10 the AirPods ordered and I wanted to cancel today,” he explained to Apfelpage.de. “According to information from the employee, they have stockpiles from 17.11, I will then have them between November 18-19.

  MacBook Pro with Touch Bar moves one step closer to shipping http://www.cultofmac.com/452996/macbook-pro-touch-bar-one-step-closer-shipping/

• “Multiple reports collated by AppleInsider and other sources show that Apple is gearing up for the first wave of shipments of the 13- and 15-inch MacBook Pro with Touch Bar, in every configuration,”
• The first wave of shipments is expected to reach customers as early as November 11. Those who ordered before the shipping estimate slipped should expect to receive them by November 17, though some could be waiting until November 25.

  New MacBook Pro has already outsold every other notebook in 2016 http://www.cultofmac.com/453266/macbook-pro-has-already-outsold-every-other-notebook-in-2016/

• latest model generated over seven times the revenue that the MacBook 12-inch did during its April 2015 launch. The new model’s sales already equal 78 percent of all the revenue generated by the MacBook 12-inch since it became available, and has accumulated more revenue than any other laptop this year.
• Slice Intelligence found 40 percent of Apple laptop owners who purchased a MacBook in 2014 bought their next laptop with another brand. Dell and Asus computers were the most popular laptops for people who previously purchased a MacBook.

  The truth about the 2016 MacBook Pro 13” (@JonnyLewisFilms) https://youtu.be/NWp9k2lydtk

• Jonathan Morris pits a specs’d out HP Specter to a 13” MacBook Pro
• Premier takes 9+ minutes to export, Final Cut 1:20

  Dongle Discount!  Apple Drops Prices on USB-C Adapters http://www.macrumors.com/2016/11/04/apple-drops-prices-on-usb-c-adapters/ In response to Mac outrage, Apple has temporarily dropped the prices on their adapters. - USB-C to USB Adapter - Was $19, now $9 - Thunderbolt 3 to Thunderbolt 2 Adapter - Was $49, now $29 - USB-C Digital AV Multiport Adapter - Was $69, now $49 - USB-C VGA Multiport Adapter - Was $69, now $49 - USB-C to Lightning Cable (1m) - Was $25, now $19 - USB-C to Lightning Cable (2m) - Was $35, now $29 - Apple has also introduced some significant price cuts to the 4K and 5K LG UltraFine displays that were announced at its October 27 Mac event. - The LG UltraFine 5K Display is now priced at $974, a $325 price cut from its original price of $1,299.95. - The LG UltraFine 4K Display is now priced at $524, a $175 price cut from its original price of $699.95.